Jeffrey is often described as an advocate for self-employed business owners. His journey began with selling eggs door-to-door at fourteen years old to becoming one of the most sought-after portrait photographers for affluent families in the U.S. in his twenties, a business he ran for more than three decades.

Today, Jeffrey is an author, the host of The Self-Employed Life podcast with nearly two-million downloads, and the founder of the Self-Employed Business Institute.

In this episode, we talk about the journey of self-employment and why he doesn’t love the term “solopreneur.” We also dig into marketing strategies for attracting ideal clients, including his Hug Marketing method.

This is a fun conversation about the joys and hardships of self-employment, the challenges business owners face, and how to build a business you love.

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