I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the department and get them to stay.  I would organize the racks of clothing so that they would browse from one to the next and stay in the area as long as possible. Hopefully they would stay until they bought something. 
Funny thing, as a web designer that was still my job.  When I I looked at the design of a website I would think about how I was going to pull a reader in and get them to stay. I created plans to connect pages and make offers on individual pages that kept visitors engaged 
Is your marketing working?  Look at your bounce rate to see if people are coming and going or hanging out and trying on a few things?

I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the department and get them to stay. I would organize the racks of clothing so that they would browse from one to the next and stay in the area as long as possible. Hopefully they would stay until they bought something. Funny thing, as a web designer that was still my job. When I I looked at the design of a website I would think about how I was going to pull a reader in and get them to stay. I created plans to connect pages and make offers on individual pages that kept visitors engaged Is your marketing working? Look at your bounce rate to see if people are coming and going or hanging out and trying on a few things?

I started my career in retail as the floor manager. It was my job to attract customers as they walked down the aisle, to pull them into the department and get them to stay.&nbsp; I would organize the racks of clothing so that they would browse from one to the next and stay in the area as long as possible. Hopefully they would stay until they bought something.&nbsp;
Funny thing, as a web designer that was still my job.&nbsp; When I I looked at the design of a website I would think about how I was going to pull a reader in and get them to stay. I created plans to connect pages and make offers on individual pages that kept visitors engaged&nbsp;
Is your marketing working?&nbsp; Look at your bounce rate to see if people are coming and going or hanging out and trying on a few things?&nbsp;&nbsp;

#912 Lessons from Retail

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Share #912 Lessons from Retail

Sign up to save your podcasts

#912 Lessons from Retail

#912 Lessons from Retail

More shows like More than a Few Words

Social Media Marketing Podcast

Entrepreneurs on Fire

The Amy Porterfield Show

The Diary Of A CEO with Steven Bartlett