Almost ten years ago, I had a conversation with Juett.  We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want to hold their attention. Surprisingly, our tips on how to keep visitors with short attention spans interested and engaged is as relevant today as it was almost a decade ago.
Listen now to learn how to implement writing techniques like lists and engaging headings to capture your audience at a glance and get them to continue reading. And how to make your content visually appealing to bring readers in.
Highlights
<ul><li>Create content at a glance. Use visual cues to grab your readers and keep them hooked.</li>
<li>The title may be all you have to catch someone’s attention so make it count.</li>
<li>People like lists. They hope you can solve all their issues in just five easy steps.</li>
<li>Guide the reader with headers and subheads.</li>
</ul>

Almost ten years ago, I had a conversation with Juett. We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want to hold their attention. Surprisingly, our tips on how to keep visitors with short attention spans interested and engaged is as relevant today as it was almost a decade ago. Listen now to learn how to implement writing techniques like lists and engaging headings to capture your audience at a glance and get them to continue reading. And how to make your content visually appealing to bring readers in. Highlights Create content at a glance. Use visual cues to grab your readers and keep them hooked. The title may be all you have to catch someone’s attention so make it count. People like lists. They hope you can solve all their issues in just five easy steps. Guide the reader with headers and subheads.

Almost ten years ago, I had a conversation with Juett.&nbsp; We discussed the fact that people just don’t have the same attention span they used to. You need to get to the point quickly if you want to hold their attention. Surprisingly, our tips on how to keep visitors with short attention spans interested and engaged is as relevant today as it was almost a decade ago.
Listen now to learn how to implement writing techniques like lists and engaging headings to capture your audience at a glance and get them to continue reading. And how to make your content visually appealing to bring readers in.
Highlights
<ul><li>Create content at a glance. Use visual cues to grab your readers and keep them hooked.</li>
<li>The title may be all you have to catch someone’s attention so make it count.</li>
<li>People like lists. They hope you can solve all their issues in just five easy steps.</li>
<li>Guide the reader with headers and subheads.</li>
</ul>

#913 - Creating Content for People With Short Attention Spans

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#913 - Creating Content for People With Short Attention Spans

#913 - Creating Content for People With Short Attention Spans

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