More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built.
More than ten years ago, Allison Carter and I discussed how a brand position defines who you are and who you serve.  It isn't marketing copy, but a clear outline of what you want customers to think about when they hear your name.
A positioning statement contains the following elements:
<ul><li>Description of the target customer</li>
<li>Benefits sought by the target customer to solve a specific problem</li>
<li>Your unique solution</li>
</ul>

More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built. More than ten years ago, Allison Carter and I discussed how a brand position defines who you are and who you serve. It isn't marketing copy, but a clear outline of what you want customers to think about when they hear your name. A positioning statement contains the following elements: Description of the target customer Benefits sought by the target customer to solve a specific problem Your unique solution

More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer. It is the basis on which all your other marketing should be built.
More than ten years ago, Allison Carter and I discussed how a brand position defines who you are and who you serve.&nbsp; It isn't marketing copy, but a clear outline of what you want customers to think about when they hear your name.
A positioning statement contains the following elements:
<ul><li>Description of the target customer</li>
<li>Benefits sought by the target customer to solve a specific problem</li>
<li>Your unique solution</li>
</ul>

#923 What is Your Brand Position

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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