Brad and Scully discuss the flexibility of agile marketing and what it means for your school. In addition, they examine the role of content in attracting quality staff; and how creativity can work with the modern rules of marketing. This episode's commonly asked school marketing question looks at project management skills that all marketer should know. This week's school marketing example: Middlebury College's website home page which engages the viewer in a creative new way. The rants and raves segment looks at the Association for Data-driven Marketing and Advertising (ADMA) and its controversial decision to have Matthew Oczkowski, the man responsible for the Trump campaign advertising data, speak at their next conference.