In this podcast interview, I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses. She is the author of two books, "Scale for Success" and "Start for Success," aimed at helping aspiring and growing entrepreneurs. She has also contributed an article as a guest author to my new collection of essays.

We discussed the common issue of small businesses wasting time and money on marketing. Jan emphasized the importance of skepticism when dealing with marketing offers and recognizing that there are countless get-rich-quick schemes that prey on business owners' fears. She suggested thoroughly researching any potential marketing supplier and not being swayed by fear-based sales tactics. One key takeaway was to measure results accurately to determine the effectiveness of different marketing strategies. Jane's insights are incredibly valuable for small business owners looking to manage their marketing efforts efficiently and avoid unnecessary costs.