Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages.
The goal of  your landing page is to convince potential customers to say, "Yes, I absolutely want that!" An effective landing page has a single, laser-focused purpose.  It is ok that visitors won't be getting to know you in-depth here; any distractions might derail them from filling out that all-important submission form.
So, what makes a landing page truly great? Start with a clear and concise headline – the shorter, the sweeter (ideally between five to nine words). Throw in an attention-grabbing photo and make sure your call to action is impossible to miss.
Beneath that irresistible call to action, sprinkle some testimonials and extra incentives to encourage form submissions. And just to be sure, present that call to action one more time to seal the deal.
 WANT TO LEARN MORE: C<a href='https://digitaltoolbox.club/register-sp08-random-strangers-to-raving-fans/'>HECK OUT OUR INBOUND MARKETING CLASS</a>

Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages. The goal of your landing page is to convince potential customers to say, "Yes, I absolutely want that!" An effective landing page has a single, laser-focused purpose. It is ok that visitors won't be getting to know you in-depth here; any distractions might derail them from filling out that all-important submission form. So, what makes a landing page truly great? Start with a clear and concise headline – the shorter, the sweeter (ideally between five to nine words). Throw in an attention-grabbing photo and make sure your call to action is impossible to miss. Beneath that irresistible call to action, sprinkle some testimonials and extra incentives to encourage form submissions. And just to be sure, present that call to action one more time to seal the deal. WANT TO LEARN MORE: CHECK OUT OUR INBOUND MARKETING CLASS

Hey there! Last week, I shared a few tips about crafting your offer, and today, we're diving headfirst into the world of landing pages.
The goal of&nbsp; your landing page is to convince potential customers to say, "Yes, I absolutely want that!" An effective landing page has a single, laser-focused purpose.&nbsp; It is ok that visitors won't be getting to know you in-depth here; any distractions might derail them from filling out that all-important submission form.
So, what makes a landing page truly great? Start with a clear and concise headline – the shorter, the sweeter (ideally between five to nine words). Throw in an attention-grabbing photo and make sure your call to action is impossible to miss.
Beneath that irresistible call to action, sprinkle some testimonials and extra incentives to encourage form submissions. And just to be sure, present that call to action one more time to seal the deal.
&nbsp;WANT TO LEARN MORE: C<a href="https://digitaltoolbox.club/register-sp08-random-strangers-to-raving-fans/" rel="noopener noreferrer">HECK OUT OUR INBOUND MARKETING CLASS</a>

#937 Build Better Landing Pages

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#937 Build Better Landing Pages

#937 Build Better Landing Pages

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