Last week, I shared some tips for creating great landing pages. This time I want to focus on the submission form because, that's where the magic unfolds.
When it comes to submission forms  the more you ask for, the less you'll receive. Every additional question you toss in there is a chance your prospect will say "No Thanks" and leave before submitting their response. 
Keep it simple and only request what's absolutely necessary. For instance, if you're not planning to give them a ring, why bother asking for their phone number, right? Stick to the basics – name and email address will do the trick. Start by sending them valuable info, and as you build that trust, you can gradually request more.
And don't forget the form's design – it's a big deal! Many folks will be filling it out on trusty mobile devices, so make it mobile-friendly by arranging the questions in a single column, aligned to the left.

Last week, I shared some tips for creating great landing pages. This time I want to focus on the submission form because, that's where the magic unfolds. When it comes to submission forms the more you ask for, the less you'll receive. Every additional question you toss in there is a chance your prospect will say "No Thanks" and leave before submitting their response. Keep it simple and only request what's absolutely necessary. For instance, if you're not planning to give them a ring, why bother asking for their phone number, right? Stick to the basics – name and email address will do the trick. Start by sending them valuable info, and as you build that trust, you can gradually request more. And don't forget the form's design – it's a big deal! Many folks will be filling it out on trusty mobile devices, so make it mobile-friendly by arranging the questions in a single column, aligned to the left.

Last week, I shared some tips for creating great landing pages. This time I want to focus on the submission form because, that's where the magic unfolds.
When it comes to submission forms&nbsp; the more you ask for, the less you'll receive. Every additional question you toss in there is a chance your prospect will say "No Thanks" and leave before submitting their response.&nbsp;
Keep it simple and only request what's absolutely necessary. For instance, if you're not planning to give them a ring, why bother asking for their phone number, right? Stick to the basics – name and email address will do the trick. Start by sending them valuable info, and as you build that trust, you can gradually request more.
And don't forget the form's design – it's a big deal! Many folks will be filling it out on trusty mobile devices, so make it mobile-friendly by arranging the questions in a single column, aligned to the left.

#940  - The Conversion Form - Where the Magic Happens

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#940 - The Conversion Form - Where the Magic Happens

#940 - The Conversion Form - Where the Magic Happens

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