Once someone starts to fill out your form, you want to be sure they take that last step to submit the form. But the truth is, people don’t actually like to submit. Although that is almost always the default choice when you build a form it is actually one of the least effective phrases you can use.   Here are some better choices
Use a word that commands action: click register, go or download
Use language that actually promises the benefit:  Get the case study, watch the video
The stronger and more compelling the language, the greater the chance that someone will actually finish the process.
And one final note, keep your call to action, short one to three words and use all caps. I know I know. It feels like you’re shouting when you use all caps. But you went to the trouble of driving someone to this page. You don’t want them to leave without filling out the form.

Once someone starts to fill out your form, you want to be sure they take that last step to submit the form. But the truth is, people don’t actually like to submit. Although that is almost always the default choice when you build a form it is actually one of the least effective phrases you can use. Here are some better choices Use a word that commands action: click register, go or download Use language that actually promises the benefit: Get the case study, watch the video The stronger and more compelling the language, the greater the chance that someone will actually finish the process. And one final note, keep your call to action, short one to three words and use all caps. I know I know. It feels like you’re shouting when you use all caps. But you went to the trouble of driving someone to this page. You don’t want them to leave without filling out the form.

Once someone starts to fill out your form, you want to be sure they take that last step to submit the form. But the truth is, people don’t actually like to submit. Although that is almost always the default choice when you build a form it is actually one of the least effective phrases you can use.&nbsp; &nbsp;Here are some better choices
Use a word that commands action: click register, go or download
Use language that actually promises the benefit:&nbsp; Get the case study, watch the video
The stronger and more compelling the language, the greater the chance that someone will actually finish the process.
And one final note, keep your call to action, short one to three words and use all caps. I know I know. It feels like you’re shouting when you use all caps. But you went to the trouble of driving someone to this page. You don’t want them to leave without filling out the form.

#943 - A Good CTA Drives Action

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#943 - A Good CTA Drives Action

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