Jake Zwaagstra, CEO of TriCelta Development joins the show to explore the critical role of the Owner's Representative in aligning teams, communicating vision, and ensuring decisions are rooted in both strategy and stakeholder understanding. We dive into how customer insights and industry trends can shape project outcomes through effective use of surveys, focus groups, and market analysis. Plus, we unpack the value of model rooms as a decision-making tool that brings concepts to life, aligns expectations, and helps prevent costly missteps down the line. Whether you're developing a new property or repositioning an existing one, this episode is all about making smarter, more informed choices from day one.