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95 – Be Known, for One Thing, Embrace Digital Marketing and Change the Paradigm.
I was delighted to welcome a friend and fellow channel leader for the 95th episode of Ultimate Guide to Partnering. Marc Monday is Citrix Global Partner Go to Market Program Leader. In this episode, Marc and I catch up on a discussion we have both been having about the current state of the channel and partner business and issues that continue to plague channel chiefs. In this episode, Marc sees three areas where channel leaders can have the most impact; be known, for one thing, embrace digital marketing and change the conversation.
Marc Monday is currently Managing Director at Citrix, leading the Global Partner Go-To-Market & Ecosystem Strategy. Marc is a recognized channel innovator and has been named to the CRN Channel Chiefs Annual 5 consecutive years. An active member of the ChannelFocus Community and former advisory board member of CompTIA, in 2017 Channelnomics awarded Marc and his team at SAP with the Cloud Program of the Year Award.
In this buoyant and provocative conversation, Marc and I discuss Citrix and their value to partners, the state of the channel, what we have both seen since the transformation, lessons he's learned, and advice for Channel Chiefs and all of our listeners on optimizing for success this year.
I hope you enjoy this interview as much as I enjoyed my time with Marc Monday!
More Episodes on 2021 Channel Trends from Industry Thought Leaders:
* 85 – OPTIMIZE FOR SUCCESS 2021 – FIND AND EMBRACE THE ECOSYSTEM DELIGHTING YOUR CUSTOMER* 87 – EMBRACE REALLY IMPORTANT CHANGE HAPPENING IN THE WORLD OF PARTNERS* 91 – IMPORTANCE OF AGILITY TO PARTNER SUCCESS AND OPTIMIZATION IN 2021.
LINKS & RESOURCES
* Follow Marc Monday on Linked In.* Marc's Blog* The 6 Traits That Make an Effective Chief Channel Officer * Brene Brown - The Power of Vulnerability Ted Talk. * Dr. Michael Gervais Interview referenced - First Principles. * Inside Bill's Brain: Decoding Bill Gates | Official Trailer | Netflix.* About Vince Menzione* Subscribe and listen to this podcast on Apple, Spotify, Google, Audible, SoundCloud, Stitcher,
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By Vince Menzione - Technology Industry Sales and Partner Executive
5
5555 ratings
I was delighted to welcome a friend and fellow channel leader for the 95th episode of Ultimate Guide to Partnering. Marc Monday is Citrix Global Partner Go to Market Program Leader. In this episode, Marc and I catch up on a discussion we have both been having about the current state of the channel and partner business and issues that continue to plague channel chiefs. In this episode, Marc sees three areas where channel leaders can have the most impact; be known, for one thing, embrace digital marketing and change the conversation.
Marc Monday is currently Managing Director at Citrix, leading the Global Partner Go-To-Market & Ecosystem Strategy. Marc is a recognized channel innovator and has been named to the CRN Channel Chiefs Annual 5 consecutive years. An active member of the ChannelFocus Community and former advisory board member of CompTIA, in 2017 Channelnomics awarded Marc and his team at SAP with the Cloud Program of the Year Award.
In this buoyant and provocative conversation, Marc and I discuss Citrix and their value to partners, the state of the channel, what we have both seen since the transformation, lessons he's learned, and advice for Channel Chiefs and all of our listeners on optimizing for success this year.
I hope you enjoy this interview as much as I enjoyed my time with Marc Monday!
More Episodes on 2021 Channel Trends from Industry Thought Leaders:
* 85 – OPTIMIZE FOR SUCCESS 2021 – FIND AND EMBRACE THE ECOSYSTEM DELIGHTING YOUR CUSTOMER* 87 – EMBRACE REALLY IMPORTANT CHANGE HAPPENING IN THE WORLD OF PARTNERS* 91 – IMPORTANCE OF AGILITY TO PARTNER SUCCESS AND OPTIMIZATION IN 2021.
LINKS & RESOURCES
* Follow Marc Monday on Linked In.* Marc's Blog* The 6 Traits That Make an Effective Chief Channel Officer * Brene Brown - The Power of Vulnerability Ted Talk. * Dr. Michael Gervais Interview referenced - First Principles. * Inside Bill's Brain: Decoding Bill Gates | Official Trailer | Netflix.* About Vince Menzione* Subscribe and listen to this podcast on Apple, Spotify, Google, Audible, SoundCloud, Stitcher,
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