Brad and Scully discuss how Cornell Tech communicated their amazing projects using content marketing. In addition, they examine how to learn from your content marketing failures; and questions you must ask any potential advertising technology partner. This episode's commonly asked school marketing question looks at boosting your social media engagement without spending more on advertisements. This week's school marketing example: An emotional video campaign by St Ives Home Care with inspirational stories from seniors. The rants and raves segment looks at the political nature of many of the Super Bowl advertisements this year.