Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too.
As our guest T<a href='https://www.tomjackobs.com/'>om Jackobs</a> explains  your need two types of stories in  your sales process.  The first is your personal story which explains why  you do what you do and the second is a story of results. How you helped someone achieve their goal.

Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too. As our guest Tom Jackobs explains your need two types of stories in your sales process. The first is your personal story which explains why you do what you do and the second is a story of results. How you helped someone achieve their goal.

Stories are a valuable element in building your personal brand, marketing your business, and as you will discover today, they can add value in your sales process too.
As our guest T<a href="https://www.tomjackobs.com/" rel="noopener noreferrer">om Jackobs</a>&nbsp;explains&nbsp; your need two types of stories in&nbsp; your sales process.&nbsp; The first is your personal story which explains why&nbsp; you do what you do and the second is a story of results. How you helped someone achieve their goal.&nbsp;

#950  -Sales Stories

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#950 -Sales Stories

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