So many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht, the owner of Mosaic Business Consulting, is the perfect guide for this conversation. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences.

She encourages clients to identify their niche market and gradually expand, using a layered approach. We discuss the significance of understanding your ideal client, exploring qualities, and building relationships.

Laura also shares her insights on selecting marketing channels based on demographics and psychographics. Her advice to start with 1 or 2 channels resonates with the idea of not overwhelming yourself in the early stages. So, if you’re a business owner navigating the marketing maze, Laura’s strategic perspective might just be the guidance you need. Tune in for more insights on marketing, business, and the occasional chuckle.