You know, so many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht the owner of Mosaic Business Consulting,   is the perfect guide for this. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences.
In our conversation, Laura dives into the intricacies of strategic marketing, especially for service-based businesses. She encourages clients to identify their niche market and gradually expand, using a layered approach. We discuss the significance of understanding your ideal client, exploring qualities, and building relationships.

You know, so many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht the owner of Mosaic Business Consulting, is the perfect guide for this. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences. In our conversation, Laura dives into the intricacies of strategic marketing, especially for service-based businesses. She encourages clients to identify their niche market and gradually expand, using a layered approach. We discuss the significance of understanding your ideal client, exploring qualities, and building relationships.

You know, so many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht the owner of Mosaic Business Consulting,&nbsp; &nbsp;is the perfect guide for this. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences.
In our conversation, Laura dives into the intricacies of strategic marketing, especially for service-based businesses. She encourages clients to identify their niche market and gradually expand, using a layered approach. We discuss the significance of understanding your ideal client, exploring qualities, and building relationships.

#951 Strategic Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#951 Strategic Marketing

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