From our archive: Scott Murray thinks marketers have to stop selling, promoting and clinging to outdated strategies and tactics.  Instead they need to create content to spark engagement,  conversation and inspiration from their audience.
As we've moved from print to digital, control has shifted from the marketer to the consumer.  They decide when they will stop and look at your content and when they will scroll right by.  To earn their attention,  you need to put the right content on the right platforms.
Don't be afraid to share information.  The best content answers the questions prospects have when they are ready to buy.
In this conversation Scott shares insights on creating content that resonates with the audience, encourages engagement, and ultimately builds trust. The episode concludes with practical tips on generating content ideas, the significance of transparency, and the value of being human-centric in marketing.

From our archive: Scott Murray thinks marketers have to stop selling, promoting and clinging to outdated strategies and tactics. Instead they need to create content to spark engagement, conversation and inspiration from their audience. As we've moved from print to digital, control has shifted from the marketer to the consumer. They decide when they will stop and look at your content and when they will scroll right by. To earn their attention, you need to put the right content on the right platforms. Don't be afraid to share information. The best content answers the questions prospects have when they are ready to buy. In this conversation Scott shares insights on creating content that resonates with the audience, encourages engagement, and ultimately builds trust. The episode concludes with practical tips on generating content ideas, the significance of transparency, and the value of being human-centric in marketing.

From our archive: Scott Murray thinks marketers have to stop selling, promoting and clinging to outdated strategies and tactics.&nbsp; Instead they need to create content to spark engagement,&nbsp; conversation and inspiration from their audience.
As we've moved from print to digital, control has shifted from the marketer to the consumer.&nbsp; They decide when they will stop and look at your content and when they will scroll right by.&nbsp; To earn their attention,&nbsp; you need to put the right content on the right platforms.
Don't be afraid to share information.&nbsp; The best content answers the questions prospects have when they are ready to buy.
In this conversation Scott shares insights on creating content that resonates with the audience, encourages engagement, and ultimately builds trust. The episode concludes with practical tips on generating content ideas, the significance of transparency, and the value of being human-centric in marketing.

#953 Create Human Centered Content

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#953 Create Human Centered Content

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