In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business. 
We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs.
We discussed the three crucial questions that need to be answered before a prospect can say yes.
<ul><li>Why do they need your solution?</li>
<li>What choices do they have? </li>
<li>Why now? </li>
</ul>
Once your prospect answers those three questions, it is easy to present a solution they will say yes too.

In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business. We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs. We discussed the three crucial questions that need to be answered before a prospect can say yes. Why do they need your solution? What choices do they have? Why now? Once your prospect answers those three questions, it is easy to present a solution they will say yes too.

In this episode of "More Than a Few Words," I had the pleasure of chatting with Susan Trumpler, the founder of Unstoppable Women in Business.&nbsp;
We dove into the process of moving prospects from contemplation to a resounding "yes" and making the sales journey more comfortable. Susan emphasized the importance of understanding the prospect's pain points and aligning your solution with their immediate needs.
We discussed the three crucial questions that need to be answered before a prospect can say yes.
<ul><li>Why do they need your solution?</li>
<li>What choices do they have?&nbsp;</li>
<li>Why now?&nbsp;</li>
</ul>
Once your prospect answers those three questions, it is easy to present a solution they will say yes too.&nbsp;&nbsp;

#965 - Discover the Secret to Getting a Customer to Yes

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#965 - Discover the Secret to Getting a Customer to Yes

#965 - Discover the Secret to Getting a Customer to Yes

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