For the 97th episode of Ultimate Guide to Partnering, I welcomed Nikki Harley, Director of Strategic Alliance at SADA, a global leader in business and technology consulting services, and a Google Cloud Premier Partner. In this episode, Nikki and I discuss the focused growth investments by Google Premier Partner, SADA, pioneering its own Alliance Program.

In her role, Nikki oversees technology partnerships across North America and is responsible for steering strategic initiatives that advance enterprise transformation through innovative cloud-based solutions. Prior to joining SADA, Nikki led channel partnerships and technology alliances for a B2B SaaS company, focused on document management and business processes in the cloud. 

I was excited to have Nikki as a guest as I worked very closely with SADA while at Microsoft and recognize their leadership as a partner that "got it right" working with tech giants like Microsoft and Google. SADA has become a preeminent partner and trailblazer in the Google Ecosystem and recently focused on growth through investment in its own Alliances Program to drive increased client value and market differentiation.

In this episode, you'll learn more about SADA as a top Google partner, how Nikki's team is building out its own Alliances and Partner Strategy, why Saas Companies and ISV's choose Google, Nikki's Personal and Professional Journey thus far, and why SADA is a great place to work.

Please join me in welcoming Nikki Harley to Ultimate Guide to Partnering.

Other Episodes with Google and SADA:

* 64 – TWENTY YEARS, LEADERSHIP IN BIG AND MEANINGFUL WAYS, WITH TONY SAFOIAN

* 20 - GOOGLE CLOUD’S CHANNEL PARTNER VALUE, WITH ERIC ROSENKRANZ.

LINKS & RESOURCES

* Follow Nikki Harley on Linked In.

* Learn more about SADA

* Partnering with SADA

* Crossbeam's '21 State of the Partner Ecosystem Report (refer to page 13).

* About Enneagram's

* About Vince Menzione

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