This story is living what I have been preaching: Keep humanity in hospitality. At Saint John's Resort outside Detroit, they're all in on this concept; and a whole lot more.

Kevin Doyle, COO of the Pulte Charitable Family Foundation, and longtime friend of the show Chris Green, President of Humanitarian Hotels share their story, and it blew me away.

This isn't just another #luxuryresort. Here's what makes it different: 100% of hotel profits go to charity. Every wedding, golf outing, or stay directly supports local communities, global causes, and provides jobs for people with intellectual and developmental disabilities.

In just the last two years, they've given more than $6 million to nonprofits in Detroit alone—and millions more worldwide. It's living proof that hospitality can be a force for good.

One striking moment: even a simple lunch choice has impact, with proceeds feeding families in need around the globe. Guests aren't just enjoying an event or a stay—they're creating meaningful change.

How do you think hotels (or any business) can build more purpose into their model while still delivering world-class experiences?

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