The B2B Playbook

#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook


Listen Later

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?

We've got copywriting and landing page wizard Jess Cook to show us exactly how.

This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀

SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b...


-----------------------------------------------------

SUBSCRIBE to our channel:   

 / @theb2bplaybook  

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------


02:40 Introduction and Setting Expectations

03:00 The Power of Customer Interviews

29:50 The Rule of Threes and User Behavior

30:20 Skimming and the Importance of Brevity

31:00 Customer Interviews and Identifying Problems

31:30 Discussing the Customer Interview Section

41:30 Feedback on the Application Form

42:00 The Placement of the Application Form

55:20 Discussing the "Homepages for Humans" Course

56:00 Conclusion and Next Steps


----------------------------------------------------


👥 Are you a B2B marketer in a small team??


💰 Need to bring in more revenue for your company (so sales and your boss love you??)


Get the:

🔹 strategy

🔹 templates

🔹 tools


So you have everything you need to drive more revenue for your brand.


See why other B2B marketers like you love The B2B Incubator


Check out: https://theb2bincubator.com/


-----------------------------------------------------

The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

...more
View all episodesView all episodes
Download on the App Store

The B2B PlaybookBy Kevin Chen & George Coudounaris

  • 5
  • 5
  • 5
  • 5
  • 5

5

3 ratings


More shows like The B2B Playbook

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,438 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

759 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,254 Listeners

The Kevin Sheehan Show by Kevin Sheehan, Blue Wire

The Kevin Sheehan Show

4,520 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

191 Listeners

The Dave Gerhardt Show by Dave Gerhardt

The Dave Gerhardt Show

44 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

85 Listeners