Why do firms seemingly have difficulties converting new ideas into goods or services? The answer is in the classic book The Management of Innovation from Tom Burns and G. M. Stalker that explored the difficulties that firms, industries, and even nations had in innovating due to the disruptions that it brings to power structures and social fabric in organizations. They also explored key misunderstandings about innovation (such as that the false narrative that bureaucratic structures inherently cannot innovate) and the source of of conflicts across different departments and work groups trying to innovate.