Brad and Scully discuss marketers that are changing their messaging before the consumers are ready. They also discuss putting the consumer first and not getting caught up in new ad tech fads. In addition, they examine the importance of your brand standing for something and why you need to live it through your actions. This episode's commonly asked school marketing question looks at an effective list of blog ideas for schools. This week's school marketing example: a beautifully made Volvo ad that makes use of a historic speech to add to the storytelling of the advertisements visual aspect. The rants and raves segment looks at Monocle Magazines 10 years of print and why you don't need to wait for a milestone to change your image.