Saudi Arabia is building one of the most ambitious #hospitality and #tourism projects in the world—and Jerry Inzerillo is leading it.

On No Vacancy Live, Anthony Melchiorri and I spoke with Jerry, CEO of the Diriyah Gate Development Authority, about the $64B master plan to transform the birthplace of the Kingdom into a cultural destination with 42 new hotels, 1,000 shops, and a fully walkable heritage city.

Here's what stood out: 👉 The project has already welcomed 4 million visitors since reopening the UNESCO site in 2019 👉 Tourism's share of Saudi GDP grew from 3% to 5% in just a few years—with a goal of 10% by 2030 under Vision 2030 👉 50,000 workers are on-site daily, and 39% of the staff are women—part of a major workforce shift 👉 By 2030, Saudi Arabia will host the World Expo, and in 2034, the World Cup

Jerry's message was simple: "All are welcome. Come see for yourself."

This conversation was a masterclass in vision, authenticity, and communication—and a glimpse into how Saudi Arabia positions itself for the next century.

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