Have you noticed that package sizes seem to be shrinking - that the grocery item in your cart is smaller but the price is the same or even more? This is called shrinkflation and it isn’t new. It’s the inflation that you’re not supposed to see. Manufacturers are quietly shrinking package sizes without lowering the prices. It happens more often in times of high inflation and is impacting almost every packaged product. 

It seems that shrinkflation is happening in a grocery store near you and is here to stay. But is there something we can do about it?

Licensed Insolvency Trustee, Francyne Myers, discusses shrinkflation and how it is impacting our budgets. She also covers:

• The difference between shrinkflation and inflation
• The most common products affected
• Navigating ways to make price comparisons 
• Checking the price of your goods as they are scanned
• Consumer education sites 

If you are struggling with debt or just need help managing your finances, a Licensed Insolvency Trustee (LIT) should be your first call. They will talk you through all the debt relief options available to you. LIT’s are licensed and regulated by the Canadian government and adhere to strict ethical guidelines. 

About Francyne Myers

In 2012, Francyne left her 23 year public service career and joined Allan Marshall & Associates where she completed her education and became a Licensed Insolvency Trustee in 2013. Alongside with her work she is actively involved in her local Trustee Association. In her spare time Francyne can be found fishing and spending time with her family.

Additional Resources 

• Allan Marshall & Associates Licensed Insolvency Trustee
• Canadian Inflation Rates – How To Protect Against Hyperinflation & Avoid Debt
• Canada Inflation: Find Out What You Can Do About Today’s Soaring Prices

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