Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.
1) Remember it is disposable content, so it doesn't need to be perfect. 
2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 
3) Use<a href='https://www.opus.pro/?via=MTFW'> AI to create shorts with captions. </a>
4) Keep the main image in the frame.  Different platforms will crop; the video in different ways. 
5) Mix up the style so the content looks fresh in the feed, but still looks like your brand
6) Don't be afraid to reshare videos that your audience may not have seen. 
 
<a href='https://elevatedmarketing.solutions/the-do-and-dont-of-short-videos/'>More on this topic</a>
<a href='https://www.opus.pro/?via=MTFW'>FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS. </a>

Like it or not, short form video needs to be a part of your overall plan. So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort. 1) Remember it is disposable content, so it doesn't need to be perfect. 2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 3) Use AI to create shorts with captions. 4) Keep the main image in the frame. Different platforms will crop; the video in different ways. 5) Mix up the style so the content looks fresh in the feed, but still looks like your brand 6) Don't be afraid to reshare videos that your audience may not have seen. More on this topic FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS.

Like it or not, short form video needs to be a part of your overall plan.&nbsp; So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.
1) Remember it is disposable content, so it doesn't need to be perfect.&nbsp;
2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day.&nbsp;
3) Use<a href="https://www.opus.pro/?via=MTFW" rel="noopener noreferrer"> AI to create shorts with captions.&nbsp;</a>
4) Keep the main image in the frame.&nbsp; Different platforms will crop; the video in different ways.&nbsp;
5) Mix up the style so the content looks fresh in the feed, but still looks like your brand
6) Don't be afraid to reshare videos that your audience may not have seen.&nbsp;
&nbsp;
<a href="https://elevatedmarketing.solutions/the-do-and-dont-of-short-videos/" rel="noopener noreferrer">More on this topic</a>
<a href="https://www.opus.pro/?via=MTFW" rel="noopener noreferrer">FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS.&nbsp;</a>

#999 Short Form Video Tips with Jennifer Denney

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#999 Short Form Video Tips with Jennifer Denney

#999 Short Form Video Tips with Jennifer Denney

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