Hey! Hey! Hey! BIM's on the way! This week Bryan and Dave take a good long look at the abyss and the abyss stares back when they watch the movie that launched The Cannon Group into the American imagination, a movie musical so poorly received that it nearly drove its director to leap from his hotel balcony at the premier. The Apple is what happens when a producer knows that he wants to make a big musical that's sure to capture some of the excitement that Grease generated but without really knowing what makes a musical work. It's a movie so profoundly bad, with bad acting, bad characters, and the worst thing a musical can have: bad music. Nothing about this baffling movie works and it is plainly obvious for anyone to see. It's simply amazing that the director, Menahem Golan was so caught off guard by its failure.

Some movies are so bad that they end entire careers. This one almost ended Golan's life.

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