9x90

Former hedge fund titan Bruce Lipnick, who was an early pioneer behind multiple groundbreaking industry innovations—including helping develop, fund, and launch an online platform that provides real-time access to investment managers, with current AUM of approximately $50 billion—joins us on 9x90 to unpack his next major venture: addressing the global cognitive health crisis.

With two billion people projected to be over the age of 65 by 2035, Lipnick is scaling Stage Access, a performing arts streaming platform designed to combat Alzheimer’s, dementia, memory decline, and senior isolation. By deploying iconic performing arts programs featuring artists such as Yo-Yo Ma and Renée Fleming, Stage Access is preparing to bring its programming to more than 10,000 senior living facilities, while also providing access to millions of people aging at home.

Another initiative is a unique GenAI robotics project designed to help address nursing and professional workforce shortages.

Stage Access is leveraging a highly efficient streaming media platform to address one of the world’s most significant demographic megatrends. At its core, the company is filling a critical need: improving quality of life and supporting the treatment of brain health disorders through the power of music and the performing arts.

A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

Read the full transcript at: https://9x90.co/bruce-lipnick/

In this episode of 9x90™, former NFL player turned Private Equity Titan: Kyle Auffray unpacks the massive financial upside of sports-anchored commercial real estate with Adi Soozin.

For CRE titans, Auffray reveals how partnering with expanding leagues like the USL or leveraging university NIL (Name, Image, and Likeness) programs allows developers to build high-yield, mixed-use assets where they completely control their own foot traffic—eliminating the reliance on external drivers that traditional hospitality faces.

Beyond domestic developments, Auffray breaks down his current $1.7 billion sports and wellness project in Roaton, and details why integrating zero-CAPEX solar infrastructure over massive stadium parking lots is the ultimate lever for instantly driving Net Operating Income (NOI).

A special thank you to our sponsor, National Energy Holdings.For the empire builders and developers looking to execute on this exact strategy, National Energy Holdings is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

In this episode of 9x90™, Adi Soozin sits down with David Gershon, architect of the Peace Moonshot 2030, and her godmother Stephanie Urchick Past President of Rotary International, to unpack the mechanics of "Social Change 2.0" and global transformation.

Together, they reveal how leveraging tipping point science—specifically mobilizing 40 million people to achieve systemic coherence—can fundamentally shift the global paradigm.

By merging Rotary’s massive grassroots network of 46,000 clubs with a $30 million mezzanine investment strategy, they aim to engineer a culture of cooperation worldwide.

For the empire builders and industry titans watching, this conversation highlights why "culture eats strategy for breakfast" and why establishing peace zones is the ultimate prerequisite for securing healthy investor returns on long-term infrastructure projects and driving sustainable macroeconomic change.

A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

In this episode of 9x90™, Adi Soozin sits down with former $61 billion portfolio manager turned Family Office CEO, George Bergamo, for a macroeconomic masterclass on capitalizing on distressed hotel assets and converting operational expenditures (OPEX) into guaranteed revenue engines.

With traditional refinancing paralyzed by shifting market cycles, Bergamo unpacks his aggressive $111 million capital stack play in Joshua Tree and reveals his exact blueprint for engineering unconventional paths toward forced appreciation.

For CRE titans holding underperforming hospitality assets, Soozin and Bergamo break down why legacy amenities are dead weight and how to "dress the bride" by integrating localized longevity infrastructure—from hyperbaric recovery to IV concierges—to capture the high-margin executive demographic.

The conversation then pivots to the most critical lever available to commercial property owners today: deploying zero-CAPEX onsite energy systems, like EV charging, to drastically increase Net Operating Income (NOI) and monetize the grid's scarcity.

Finally, they tackle the new digital battlefield, detailing why catering a verifiable track record to AI-driven search agents is now mandatory for industry leaders to protect their empires and secure future capital.

A special thank you to our sponsor, ⁠National Energy Holdings⁠ . For the empire builders and developers looking to execute on this exact strategy, ⁠National Energy Holdings⁠ is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

In this episode of 9x90™, host Adi Soozin sits down with commercial real estate titan Benjamin Callis to unpack his staggering $3.2 billion pipeline and his ruthless strategy for dominating the data center arms race.

Callis reveals how he is weaponizing traditional real estate assets to bankroll cutting-edge Sovereign technology R&D, transforming dead crypto-mining facilities into hyper-efficient Tier 4 hubs through advanced mathematics and power optimization.

Beyond navigating the complex financial hurdles of AI off-taker creditworthiness and the absolute necessity of elite utility partnerships, Callis shares his philosophy on community-conscious development and drops a massive revelation about his latest endeavor: architecting what is intended to be the tallest building in Las Vegas directly above the Casino Royale.

A special thank you to our sponsor, National Energy Holdings. For the empire builders and developers looking to execute on this exact strategy, National Energy Holdings is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

In this podcast episode, host Adi Soozin interviews actor Richard Maldone—best known for his role as Albert Barese on The Sopranos—about his eclectic career and his transition behind the camera.

Maldone reflects on his unconventional entry into the acting world, his early Hollywood opportunities, and his parallel career as a high-end DJ in Miami.

The conversation ultimately centers on his upcoming $5 million independent film, Finding Frankie, a crime redemption drama that he wrote and plans to produce and direct.

Together, Soozin and Maldone delve into the gritty realities of film production, discussing the necessity of rigorously vetting collaborators, the importance of securing reputable funding sources and the strategic use of state tax incentives to maintain creative control and maximize financial returns.

A special thank you to our sponsor, ⁠National Energy Holdings⁠. For the empire builders and developers looking to execute on this exact strategy, National Energy Holdings is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

In this episode of 9x90™, we sit down with Dr. Bartosz Wojszczyk, an industry titan who has executed over $50 billion in global energy infrastructure projects. We break down the massive macroeconomic shift that is allowing savvy commercial real estate investors to turn traditional energy cost centers into dedicated, utility-independent profit centers. From deploying microgrids in developing nations to securing long-term leases for massive military privatization projects, this conversation provides the ultimate blueprint for monetizing the energy transition.A special thank you to our sponsor, National Energy Holdings.For the empire builders and developers looking to execute on this exact strategy, National Energy Holdings is the premier firm engineering, constructing, and operating energy infrastructure for commercial real estate. By utilizing highly profitable 80/20 revenue-share models over 25-year terms, they navigate the technical complexities so you can instantly transform your existing physical footprint into a high-yield energy asset without the standard operational friction.

For those of you who do not know Esther, she is:

1. The Godmother of Silicon Valley: Renowned as a legendary mentor to tech titans, Esther Wojcicki has shaped the leadership and innovation landscape of Silicon Valley, mentoring figures such as the founders of Google, past CEO of YouTube, co-founder of 23andMe, daughter of Steve Jobs.

2. Architect of a Global Legacy: Widely recognized for raising three of the world’s most successful women—including the former CEO of YouTube and the co-founder of 23andMe—Esther is the author of the international bestseller How to Raise Successful People, a guide that has redefined high-performance parenting and human capital development for the next generation.

3. Pioneer of the “TRICK” Framework: As the founder of the Moonshots in Education movement and the ParentingTRICK app, she champions a transformative pedagogical philosophy based on Trust, Respect, Independence, Collaboration, and Kindness—principles now being deployed globally to foster resilience and entrepreneurial leadership in both the boardroom and the home.

Here is a bit about the episode:

Godmother of Silicon Valley, Esther Wojcicki, shares her origin story, involvement in the early days at Google, educational philosophy's origins, and current efforts with her latest endeavors:

1. The Stanford-Andreessen Horowitz BioTech investments, and

2. A revolutionary Parenting Trick app for FOs raising the next generation of world leaders.

https://9x90.co/esther-wojcicki/

About this episode

In this episode, we explore the intersection of high-stakes finance and fundamental survival. From the strategic landscape of Expo City Dubai to the emerging markets of the Global South, we discuss how a shift in macroeconomic thinking is driving the next generation of food, water, and energy security.

From the Frontlines to Global Finance

The journey from a decorated Air Force career during the Cold War to the world of commodities trade finance highlights a profound shift in perspective. Our guest shares how the transition from military service to private equity was fueled by a realization that macroeconomics is the ultimate lever for policy change. This "extreme sense of social responsibility" now guides a strategy focused on changing the trajectory of nations through sustainable investment.

The Profitability Pillar

A core theme of this conversation is the reframing of sustainability. Moving away from traditional charity models, the Heritage Origen Fund operates on a singular principle: profitability is the first pillar of sustainability. By prioritizing high leverage per dollar invested, the fund aims to maximize impact on UN Sustainable Development Goals while ensuring long-term financial viability for its stakeholders.

Scaling Breakthrough Innovations

We dive deep into the fund’s role as both an incubator and accelerator. By vetting technology at the Manufacturing Readiness Level (MRL) 3–5, the fund captures maximum upside value before scaling production.

Key innovations discussed include:

• Atmospheric Water Production: Utilizing Metal Organic Frameworks to create mobile, modular, solar-powered water systems.
• Modular Infrastructure: Transitioning breakthrough technology into scalable, "plug-and-play" systems for high-growth markets.
• Strategic Commercialization: Ensuring that the transition from lab to market is backed by a robust supply chain and manufacturing strategy.

Looking Toward 2030

The episode concludes with a look at the strategic roadmap for infrastructure in the Global South, emphasizing how fundamental innovations in resource security will define the economic landscape leading up to the end of the decade.

Learn more at: https://9x90.co/paul-peterson/

In this episode of 9x90™, Adi Soozin Managing Partner of Heritage Real Estate Fund™ interviews Edward Mermelstein, the man who plucked her out of a BioTech Private Equity event and convinced her to return to the world of CRE. 

Edward's experience includes 25+ years of real estate experience and $4 Billion in transaction volume. 

He has been named a certified Triple Threat & one of NYC’s “10 most influential figures in real estate,”

In this episode Adi uses a specific list of questions to guide us through the key parts of Edward's extensive professional history that equip him to be a leading decision maker at one of the most eagerly anticipated multi-generationally run CRE funds of the decade. 

In this episode they explore how decades of high-stakes negotiations, philanthropic initiatives, and city-to-city partnerships shaped his investment philosophy and opened doors to unparalleled opportunities in real estate, paving the way for his global economic development projects.

Edward also shares why the deals he selects are uniquely positioned to capture long-term growth in select cities around the world — from New York to Ukraine — as he works to define the next era of wealth creation.

This is a rare conversation about vision, resilience, and the strategies driving the world’s most influential markets.