In this episode of Podcast Insider, Mike Dell is joined by Brenden Mulligan, founder of Podpage, to talk about Blubrry’s new Podpage integration and why having a dedicated podcast website still matters.

Blubrry hosting customers now have access to a free Podpage-powered podcast website, giving podcasters an easier way to create a professional home for their show without having to build or maintain a website from scratch.

Mike and Brenden discuss how the partnership came together, what happens to existing Blubrry podcast landing pages, and how podcasters can customize or upgrade their new sites.

They also dive into the bigger role podcast websites play in discoverability — from traditional SEO to the growing influence of AI search tools — and why having a clear, authoritative home for your podcast can help audiences and search platforms better understand your show.

One of the biggest themes of the conversation is simple: your podcast should have a place online that you control.

Podcast apps, directories, YouTube and other platforms are important for distribution, but your own website gives listeners a reliable place to find your episodes, learn more about your show and connect with you.

For Blubrry hosting customers, that process is now much easier. Your Podpage-powered site is automatically connected to your podcast, and podcasters who want additional design and website features can claim their site and explore more customization options.

To view or manage your podcast website, log in to your Blubrry Dashboard, go to Manage Show and look for Landing Page.

Whether you prefer a simple podcast website that works automatically or need a more customized web presence, the goal is the same: make it easy for people — and increasingly, search engines and AI tools — to find accurate information about your podcast.

Subscribe to Podcast Insider for more conversations about podcast hosting, publishing, technology, audience growth and the tools shaping the future of podcasting.