In this special, solo episode of The Skeptical Shaman podcast, host Rachel White (of TOTEM Readings) digs a bit further into The Business of Woo: the "industry" of psychics, shamans, energy workers, and yes-- even the dreaded, mythical "life coaches".

Next up on the Business of Woo myth-busting list? Client retention. What is it? How do you do it? Why does it matter? And why is it actually for realsies way more important than any bullsh*t you're up to on social media.

Spoiler alert: your clients are your business, so by focusing on the fundamentals of your service delivery and just being a f*cking human being, you're already ahead of the curve.

After all: a bird in the hand is worth two in the bush.

My hot take? The very best new customers come from current client referrals, so focusing on delivering exceptional services and products in the moment is the most important marketing technique you can master.

Your brand is your most important asset, and as we've already covered: your brand isn't just a logo. In fact, your behaviors are the most critical, experiential aspect of your brand, and can either reinforce or erode your reputation in the marketplace.

In this episode, we dig into the crucial importance of "chopping wood and carrying water" in your Woo-based business, and why focusing on the basics and getting present and focused with each client meeting, session or consultation is the real competitive advantage.

Interested in working with Rachel in a coaching or mentoring capacity? Here are the links to learn more and/or book a free consultation to discuss:

The Business of Woo Mentoring Program: https://www.totemreadings.com/business-of-woo
TOTEM Spiritual Transformation Coaching Program: https://www.totemreadings.com/coaching

Other links to learn more about TOTEM Readings and Rachel White:
Rachel's Website: https://www.totemreadings.com
Rachel's Other Links: https://linktr.ee/totemrach

Please note: The views and opinions expressed on The Skeptical Shaman do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, protected class, group, club, organization, business individual, anyone or anything. And remember: sticks and stones may break our bones, but words—or discussions of religious or spiritual topics-- will never hurt us.