By Lucy McCarraher
The podcast currently has 21 episodes available.
In this episode, Lucy speaks with Sophie Milliken, a recruitment and employability expert with more than fifteen years of experience. She’s worked with many employers across various industries to help them design and deliver graduate recruitment campaigns. Her company Smart Resourcing Solutions is the leading provider of assessment center simulations for universities and has trained more than 30,000 students. Today she’s here to speak about her book From Learner to Earner, her upcoming TED talk, and how she’s building meaningful connections.
"When you tell stories and you open up to people and you're honest, there's some truth to that" - Sophie Milliken
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
In This Episode:
Resources:
Connect with Sophie Milliken:
Connect with Lucy:
While women are represented in books like those on diversity and confidence, few women are seen as authorities in the leadership space. Sophie Devonshire was determined to add at least one more name to that list of published female authors with business-minded books, and she used that desire to finish Superfast: Lead at Speed. Sophie is the CEO of Caffeine Partnership, a firm that helps clients deliver their vision with high-energy, high-impact consulting. As an experienced leader and brand specialist fascinated by speeding up success, she wrote Superfast as a response to the excitement and exhaustion people are feeling with the ever-accelerating rate of business and technology advancement. She joins Lucy in this episode to share how she took her business book from concept to publication, how it’s impacted the Caffeine Partnership, and how it’s helped skyrocket her own credibility. Tune in to hear how we can all work to amplify the voices of women by being loud about what we bring to the table.
“I believe that women need to have a voice about business. I [wanted] to make sure I at least [added] one more female name to published books.”
-Sophie Devonshire
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
In This Episode:
Resources:
Connect with Sophie:
Connect with Lucy:
There tends to be a misconception that business books must be cold, instructional devices rather than engaging and inspiring guides. When writing her business book, however, Emily Macpherson abandoned complex jargon in favor of clarity, practicality, and encouragement for her readers. Emily is the founder of Find Peace of Mind, a financial planning firm, and author of Retirement Compass: Personal Finance for the Life You Desire. Her business was created as a result of her own poor interaction with a financial advisor, and her efforts to expand on traditional methodologies by helping clients see their lives holistically is a thread woven throughout her book. She joins Lucy in this episode to explain why she took this approach to authorship, how she buckled down to write, and how her experiences continue to shape her professional work.
“It was a challenge to write the book, but… I did that and it’s my physical evidence that I can rise to the challenge and I’ve got something positive to give.”
-Emily Macpherson
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
In This Episode:
Resources:
Connect with Lucy:
As a woman, do you face additional hardships to attain and maintain leadership positions? In this episode, Lucy interviews author Kadi Cole, who has over 25 years of diverse experience in leadership. Kadi shares her experiences with writing, publishing, and working with men and women in leadership. Listen in to hear Kadi’s advice on everything from handling criticism as an author to the positive practice of female leadership.
“I believe that we are made to make a difference in the world.”
-Kadi Cole
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
1:55 - Kadi explains the origins of her book on leadership.
5:22- Kadi speaks to the most common mistake she sees in the practice of female leadership.
8:54 - Kadi maps out the process of writing and publishing her books.
12:37 - The similarities and differences between secular and faith-based workspaces in female leadership
18:09 - Kadi breaks down the impact of her two books on her clients and work experiences.
21:03 - Do women face additional struggles in writing a book and getting it published? Kadi works through a couple of problems she faced and how she overcame them.
25:04 - Kadi speaks to handling criticism as a female author.
26:43 - Kadi explains her next steps.
29:19 - Kadi shares her tips for aspiring and current female authors.
Resources:
Connect with Kadi:
Connect with Lucy:
Can you write a business book before you’ve started a business? After more than two decades of working with McDonald’s, that’s exactly what Marianne Page did. Upon leaving the corporate world behind, Marianne wrote Process to Profit as a precursor to her coaching business; she later published the best-selling Simple Logical Repeatable to help consolidate her model into an online program. Today she joins Lucy to discuss the role writing played in her business’s evolution and the importance of getting your ideas onto paper and out to the public.
“Women are changing the world… We need to get what’s in their hearts and minds down on paper.”
-Marianne Page
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
05:37 - How writing a book can boost your confidence.
07:45 - How a book can build, and evolve, your business.
10:13 - Why it’s important to get your expertise out of your head and onto paper.
15:01 - Why prolific is better than perfect.
18:25 - The growing book trend you must take advantage of to reach a wider audience.
24:31 - Why you need to be confident about putting your brilliance into a book.
34:48 - Marianne’s top tips for writing your book.
Connect with Marianne:
Connect with Lucy:
How is the writing process different when you team up with a colleague? Lyn Bromley and Donna Whitbrook join Lucy to discuss how they leveraged their collective skills to co-author Trusted: The Human Approach to Building Outstanding Client Relationships in a Digitized World. You’ll hear how their book made their expertise more accessible to the masses while bringing them speaking engagements and notoriety. Don’t miss this dynamic duo’s advice on confidence, human connection, and collaboration.
“We all have credibility, but it elevates you in your field... People want to know what we have to say about it.”
-Donna Whitbrook
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
03:56 - How Donna and Lyn developed a collaborative writing process that gave their book a cohesive tone.
08:55 - How their book made them more accessible.
12:06 - Why a lack of confidence may be holding women back in the workplace.
18:26 - Why women in corporate need to write a business book, too.
19:45 - How “writing for everyone” can help break through unconscious bias.
23:24 - The self-sustaining cycle of marketing a book.
27:33 - Lyn and Donna’s “book magic moments” that surprised them both.
Connect with Lyn & Donna:
Connect with Lucy:
Your business book does more than set you apart from your competition; it’s the legacy of your personal and professional experiences. Sandra Webber is a high-performance coach who knows what it takes to create positive changes in your life. Her book Own It: Regain Control and Live Life on Your Terms was written intentionally to connect her story to the framework she uses to help her clients take action. Today she joins Lucy to talk about her unorthodox professional journey, her path to authorship, and the impact of her book.
“You’ve got, in the book, your journey and the breadth of your experience.”
-Sandra Webber
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
08:19 - The first step that made Sandra’s writing process feel easy.
10:27 - What will motivate you to write if you’re worried it’s a selfish use of time.
15:41 - How your book will leave a legacy.
16:42 - Why planning is non-negotiable if you want to follow through.
21:47 - How to make your book more relatable, and why it matters.
31:09 - Sandra’s top tips for women who want to write a book.
Connect with Sandra:
Connect with Lucy:
Many aspiring entrepreneurial authors, especially women, are worried that writing is a selfish use of their time. Vicki Wusche, a five-time author and property wiz, wants you to know that the opposite is true. Today she joins Lucy to talk about why sharing your knowledge is never a selfish act. You don’t want to miss her no-nonsense approach to shedding the excuses and owning your journey.
“If I know something that, if I shared it with you, could help you in some way, why wouldn’t I do that?”
-Vicki Wusche
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
06:39 - How your book can be the turning point of evolution in your business.
12:45 - Why you shouldn’t be afraid of being criticized for sharing your journey.
18:16 - The “tribe of readership”, and why you shouldn’t be concerned with comparisons.
21:05 - Why you don’t need to write specifically for women.
26:01 - Why keeping your expertise to yourself is selfish.
Connect with Vicki:
Connect with Lucy:
For women, having variegated lives informs our work, our behavior, and our writing. Today Lisette Schuitemaker, a four-time author, chats with Lucy about birth order, childhood conclusions, and socialization. They discuss gender differences in perception and performance, and why the world needs to hear more from women. Lisette’s work focuses on spiritual- and self-development, and you don’t want to miss her insights on what it means to live a multitrack life and being a woman who owns her story.
“We do need women’s wisdom and ways of looking in this world, desperately.”
-Lisette Schuitemaker
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
04:40 - The characteristics of eldest daughters and how they translate to professional performance.
17:07 - What are childhood conclusions, and how do they inform our work?
22:45 - How your book acts as a business card and finds people for you.
25:12 - Lisette’s tips for writing your book.
27:57 - Why the world needs to hear from women.
Connect with Lisette Schuitemaker:
Connect with Lucy:
Once you’ve planned and written your book, how do you actually get it published? In this episode, Lucy explains the three main routes of publishing a book: traditional publishers, DIY self-publishing, and hybrid publishing. She shares the details that will help you decide which route to take when publishing your book. You'll hear all you need to know in order to publish your book your way.
“To leverage your time and expertise, you need to pay someone other than yourself to create a book.”
-Lucy McCarraher
Love the Podcast? Leave a 5 Star Review and Subscribe on iTunes for updates
Timestamps:
02:38 - An overview of Traditional Publishing and what you should know before starting
11:10- DIY Self-publishing overview and what you will need to publish your own book
16:05 - A look into hybrid publishing, a balance between DIY and Traditional Publishing
25:40 - How to distinguish between Self-publishing and Hybrid publishing
Resources:
Connect with Lucy:
The podcast currently has 21 episodes available.