Podcast Advertising Playbook

A Breakdown Of Four Types of Podcast Ads


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It's important for advertisers to know what options are available when purchasing podcast ads. With the addition of streaming ads now available, I thought it was a good time to break down the four different options.
Embedded Ads
Dynamically Inserted Ads
Programmatic Ads
Streaming Ads. 
I go into details about which one works best for different specific campaign needs.
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Podcast Advertising PlaybookBy Heather Osgood

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4.8

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