On this episode of the podcast, we're examining a tool every digital marketer should use: a content calendar.

Why should we use them? 6 reasons to use a content calendar

1. Manage more content. Don’t try to juggle everything manually.

Ultimately, the content calendar is meant to help you out. It can be your marketing best friend if you’re willing to give it a chance.

What can you use a content calendar for?

• Blog posts

Having something is better than nothing. That said, we love our tools so what are some you can use to build a content calendar?

• Spreadsheet software like Google Sheets or Airtable

What information should be included on the calendar?

• Titles: headlines & subject lines

Advanced tips for using content calendars:

• Keep it all organized; make sure that it stays updates

Company websites can take a long time to create and cost a major piece of your marketing budget. What if there was a quicker and cheaper way to build a website that was also more responsive to your audience’s needs? That’s the idea behind Growth-Driven Design, a more modern way to build websites.

• Growth-Driven Design is a very different approach to web design, more of an iterative approach rather than one big swoop. They have a full course at Growth-Driven Design.com.

Learn more about the process and get certified on HubSpot at their website: Growth-Driven Design | A Smarter Website Redesign Process

A marketing funnel is essentially a path for how users could interact with your marketing content as they move closer to becoming a customer with your business.

For example: 

• A business might be found through a search engine by a potential customer. 

• Awareness: getting to know you. Think about meeting a new person.

• List out all of your marketing efforts. Label which stage they fit into

What is a Marketing Funnel and Why Do You Need One?

We have 55 things on our official website launch list, but this is the top 10 things to check when you launch a site.

1. Set WordPress to allow indexing: Settings —> Reading: "Discourage search engines from indexing this site"

• What a Website Launch Day Looks Like

A messaging strategy is a filter to figure out the right words to say to the right people. 

The 5 components of any effective messaging strategy are:

1. Audience: who are you trying to do business with?

So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.

• Messaging Strategy 

SEO is a key strategy for having your business discovered online. But what is SEO and how do you take advantage of it? SEO is more than just flipping a switch on your website—it’s a long-term, intentional strategy. But getting some of the basics right are easier than you think.

SEO stands for Search Engine Optimization. That refers to organic search results compared to paid search.

Google doesn't really change the rules very often so don't overthink it. Great content will get you a long way.

1. Technical: becoming pretty easy in most cases.
   1. Speed: Simple theme with a good host

• Organic SEO and Keyword Research 

In this episode we talked with Shelley Elder and Taylor Gaydon of the Elder Law Firm.

Get full details in our show notes here: https://www.abrighterweb.com/podcast052/

In this episode we talked with Stephanie Coston with Glover Park Brewery.

Get full details in our show notes here: https://www.abrighterweb.com/podcast051/

In this episode we talked with Brent Rittersdorf of High Caliber Realty.

Get full details in our show notes here: https://www.abrighterweb.com/podcast050/

In this episode we talked with Zak and Abbey Griffith of Desktop Coworking.

Get full details in our show notes here: https://www.abrighterweb.com/podcast049/