LBM Talks

A Candid Conversation with Sadie Hoyt (Part 1)


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What’s working on social media right now?

In this episode of LBM Talks Social Media, Sally Lacey chats with Dakota County Lumber marketing specialist Sadie Hoyt about the realities of being a solo marketer in the LBM industry.

From Instagram carousels and LinkedIn strategy to shadow bans, creator-style content, and building company culture online, this is an honest conversation between two marketers sharing what they’re seeing, testing, and learning in real time.

February 2025 episode with Sadie: https://open.spotify.com/episode/3f165GGm1u6uAyg7Cwo1FQ?si=9ccd94c03caa4660

Sunny's CEO Instagram: https://www.instagram.com/sunnylbowman/

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LBM TalksBy LBM Journal

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