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#101 - Elinor Moshe explains what it means to be a thought-leader, how you can become one and what a career as a thought-leader looks like.

What you'll learn

• [01:32] Elinor explains what The Construction Coach is.
• [02:57] Elinor walks through how she became involved in the construction industry.
• [04:12] Identifying the need for a coach within the construction industry.
• [06:52] Understanding that there are more options than just one career path.
• [08:20] Defining a ‘thought-leader’.
• [11:07] Discussing the drivers to becoming a thought-leader.
• [14:14] What qualities do you need to become a thought-leader.
• [17:17] How to know when you have an idea that will resonate with an audience.
• [18:46] How to monitor and assess your progress.
• [21:36] Correctly setting your expectations to be in line with seeing results.
• [22:37] Adapting your content over time to suit your audience.
• [24:29] Creating the business plan behind becoming a thought-leader.
• [26:40] How to use your content to create income streams.
• [28:35] Spending time on your brand to see what resonates with people before launching a podcast, a programme or a book.
• [30:31] Taking risks to further your authority positioning.
• [33:39] Questioning yourself and reflecting on your values to get started in becoming a thought-leader.

Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):

• Ron Malhotra

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/a-career-as-a-thought-leader/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

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