This book is the result of an academic research project dedicated to understanding the independent podcast scene within the Brazilian community in Japan. Based on the analysis of publicly available data, a bibliographic review, and the systematization of dispersed information, the work reconstructs the historical, cultural, and communicational context that enabled the emergence and expansion of podcasting as a form of community media within this specific setting.
Throughout its chapters, the reader encounters not only the theoretical and historical contextualization of podcasting, but also the presentation and analysis of the collected data, culminating in a set of strategic insights. These final reflections offer practical support for producers, communicators, and projects seeking to understand the field, make more informed decisions, and avoid recurring improvisation.
Carlinhos Vilaronga is a podcast producer, holds a degree in Marketing, and has been living in Japan since 2003. Founder of Nabecast Podcasts & Multimedia and host of the Mochiyori podcast, he works at the intersection of research and community-based communication practice. The preface is written by Leo Lopes, a leading national reference in the Brazilian podcasting landscape.