David Sanborn manages strategy and operations for GIZMO, a developer and manufacturer of consumer electronics. He is also the Co-founder of Kiid Coffee, a unique food brand that uses creative marketing to target nutritional gaps in children’s food. As an inventive entrepreneur, David has built and sold several brands, including Basics Brands, which he expanded into the pet retail space before selling it. 

In this episode…

Starting a brand from scratch, creating an unparalleled product, and selling it successfully are seemingly basic yet daunting challenges in today’s competitive eCommerce marketplace. What does it take to cut through a saturated market and carve out a space for your products?

David Sanborn, a serial entrepreneur, has conquered the challenge of branding and innovation in the modern digital landscape. He maintains that strategic partnerships and mentors are invaluable resources for product development. These industry professionals can share ideas and strategies that can expedite launch and enhance innovation. Before launching your product, test its market fit to allow for customer feedback and ample refinement. Additionally, digital marketing is essential for brand awareness, so by integrating a mission-driven approach into your creative strategies, you can stimulate authentic consumer engagement and cement a long-term presence in the market. 

In this episode of The Digital Deep Dive, Aaron Conant meets with David Sanborn of GIZMO to share innovative approaches to launching an eCommerce brand. David breaks down the intricacies of product development, the importance of market-fit testing, and how to stand out in a competitive market through creative marketing and genuine value creation.