In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarter strategies, build brand loyalty, and drive sustainable growth.

Flywheel's annual whitepaper, The Big Shift, is back! In this episode, Patrick and Emma (co-authors of the paper) explore how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Listen in to discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real behavioral signals to fuel long-term growth. Download the full paper here: https://www.flywheeldigital.com/guides/the-big-shift-redefining-roi-with-return-on-consumer

Flywheel Retail Insight's "Future Retail Disruption" report is live, and Hannah Donoghue (SVP, Consulting) and Emma are here to break it all down. They cover what’s driving change across the industry, exploring the biggest forces shaping retail, the assumptions you should make about the future, and the capabilities brands need to build or enhance to stay ahead. Hear how this year’s trends compare to past editions, and get practical insights to help your organization win in a rapidly evolving landscape.

Subscribe to Retail Insights here.

In this episode Patrick and Emma start by covering how Flywheel's recently launched CLTV Dashboard helps brands turn insights from AMC's 5 years of purchase data into impact. Next, they touch on the key themes from LUMA's State of Digital 2025 report as well as Ben Evans' annual predictions presentation, "AI Eats the World."

Register for the "Future Retail Disruption" webinar presented by the Flywheel Retail Insights team here: https://register.gotowebinar.com/register/7664520082946280029

Megan Harbold, VP Marketing Strategy at Ampd joins the show to reveal why connecting Google and Meta ads directly to retailer shelves is the smarter way to drive sales, optimize media, and finally move beyond clicks, impressions, and the limitations of chasing first-party data.

In this month's episode, Patrick and Emma cover how recent tariffs are affecting retail inventory and consumer behavior, plus the impact of Gen AI on product discovery and search. We're seeing retailers pull forward inventory and consumers showing surprising resilience, while AI is reshaping traditional purchase funnels - though as Patrick notes, successful brand building remains "same as it ever was."

The Commerce Collective podcast traveled to the land down under for this episode to cover all of the need-to-knows of Australian commerce. Mo HeidariFar, Managing Director of Flywheel ANZ joins the show to talk through what makes Australian shoppers and the Australian economy unique, who the major retail media players are, and how Australia has acted as the testing ground for extended deal events for major retailers like Amazon.

In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertiser's dollars are reaching human eyes vs. bots through closed-loop, deterministic measurement.

In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.