Megan Harbold, VP Marketing Strategy at Ampd joins the show to reveal why connecting Google and Meta ads directly to retailer shelves is the smarter way to drive sales, optimize media, and finally move beyond clicks, impressions, and the limitations of chasing first-party data.

In this month's episode, Patrick and Emma cover how recent tariffs are affecting retail inventory and consumer behavior, plus the impact of Gen AI on product discovery and search. We're seeing retailers pull forward inventory and consumers showing surprising resilience, while AI is reshaping traditional purchase funnels - though as Patrick notes, successful brand building remains "same as it ever was."

The Commerce Collective podcast traveled to the land down under for this episode to cover all of the need-to-knows of Australian commerce. Mo HeidariFar, Managing Director of Flywheel ANZ joins the show to talk through what makes Australian shoppers and the Australian economy unique, who the major retail media players are, and how Australia has acted as the testing ground for extended deal events for major retailers like Amazon.

In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertiser's dollars are reaching human eyes vs. bots through closed-loop, deterministic measurement.

In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.

In this episode Patrick and Emma first cover what a zero-click shopping world driven by generative AI and LLMs means for shoppers, advertisers, and retailers. This is followed by a discussion on what consumers in 2025 want out of ecommerce deliveries (hint: it's not always speed) and then quick coverage of the impending tariffs.

In this episode Jamie Williams, Retail Media Lead at Glanbia walks through two specific AMC analyses conducted in partnership with the Flywheel team. We start with using AMC to help answer questions around how top items in the portfolio drive NTB, profitability, and loyalty and conclude with talking through a tentpole analysis done to dig into how the brand performs across different tentpole events in order to evaluate future investments. From the objective to the analysis to the results and following actions to drive growth, this episode has it all.

The year is off to a booming start and Emma and Patrick cover it all. This episode first touches on Flywheel's first-to-market agreement with Amazon to extend the AMC purchase data lookback window to 5 years and of course what this actually means and unlocks for brands. Next, they cover Amazon selling its adtech to other retailers and where it makes sense for brands to test and learn. And lastly, they cover the buzz around AI agents and the impact there may or may not be on the future of commerce.

Hannah Donoghue, SVP Consulting at Flywheel breaks down everything that’s going to shape the commerce landscape in 2025. From supply chain transformation to social commerce to retail media to AI, listening to this episode will leave you prepared for what’s to come.

In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap.

Happy holidays and we'll see you next year!