In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap.

Happy holidays and we'll see you next year!

Matt Leigh, VP Retail Operations at Syndigo breaks down the current state of digital content in this episode - looking at increasing regulatory pressures and how brands need to adapt, what motivates retailer data upload methods and requirements, and the need for sophisticated and specialized content data management and expertise.

You might hear "retailer earnings" and think about investors, but you shouldn't underestimate the power of understanding the important pieces of a retailer earnings report and how each quarter's performance can impact your business. In this episode, Eamon Kelly of Edgewater Research Company joins us to teach us how to decode the critical elements of these reports as a brand or agency and understand what actually drives share prices for retailers.

This month’s episode is continued coverage on the competitive low-cost marketplace environment. Patrick and Emma discuss Shein’s struggles to IPO, Temu’s mission to sign on as many merchants as possible while navigating a potential end to the De Minimus tax exemption, and Amazon’s shadowboxing to stay in the game. But with prices so low sellers will have to determine when it’s time to invest in growing as a brand (or not).

In this episode recorded live from unBoxed 2024, Gabe Fishbein, VP Product at Flywheel covers the power of Sponsored Ads across the full funnel, which has come to life in new ways due to changes in how Amazon calculates advertising eligibility. This change forces advertisers to re-evaluate their profitability matrix and ad type mix, which overall provides an opportunity to further seek deterministic measurement all the way down the funnel.

Recorded live at Amazon unBoxed 2024, this episode features Kiersten Smith, Director of Marketing at Megababe who covers how Flywheel helped strategize a full funnel approach to increase NTB sales, marketshare, and brand awareness utilizing a variety of Amazon Ads products. Listen in for how this challenger brand, in a tough category, with finite resources was able to meet its goals.

In this quick episode of the Commerce Collective Podcast’s unBoxed coverage, Donte McCrary-McClain gives us a speedy overview of multiple new product launches related to AMC, some of which Flywheel had the opportunity to beta test prior to the conference. We’ll cover bid boosting for SP and SB with the help of AMC and a variety of measurement enhancements to AMC itself. Tune in to learn more about what these products are, how to strategically use them, and how Flywheel has been able to bring these to life for a few advertisers via our early testing access. 

Recorded live from unBoxed 2024 in Austin, we talk to Kelly MacLean, VP Amazon DSP at Amazon Ads about finding relevant audiences with ADSP, what we mean by relevance, and the power that exists for advertisers when AMC audiences and APC signals overlay - and we’ll even touch on all of that in relation to CTV buys. You won’t want to miss listening in to this episode, and be sure to check out every episode we publish from unBoxed 2024!

eB2B is one of the fastest-growing ecommerce channels - currently growing faster than eB2C itself! This means that now is the time to research this channel, seek out opportunities, and begin investing in test and learn opportunities. Nick Everitt, Director of Consulting at Flywheel teaches us about the foundations of eB2B, the main platforms, and how brands should be approaching their eB2B channel strategy.

This month’s episode is a brief yet deep dive into a critical element of advertising measurement that everyone in commerce should have their heads wrapped around - and that is determinism vs. probabilism. How do these two concepts differ, and what approach is the best for a multifaceted enterprise brand? Tune in for your monthly dose of topical ecommerce insights and walk away ready to impress your colleagues with this new and/or enhanced knowledge.