In this episode, Emma sits down with Chris Rueckert, SVP of Commerce at Flywheel, to explore how shopper media is evolving and why it matters more than ever. Chris shares details on Flywheel’s new Shopper Media offering, highlighting the importance of connecting data, strategy, and the in-store experience.

Listen in to learn how we're helping brands bridge the gap between retail media and shopper marketing, and why a holistic, consumer-centric approach is key for driving sales.

Interested in learning more about our Retail Insights AI assistant? Let's connect: https://www.flywheeldigital.com/contact-us

What happens when a retail giant puts member value at the center of its advertising strategy? In this episode, Emma sits down with Mark Williamson, Assistant Vice President of Retail Media at Costco Wholesale, to explore how Costco is building its retail media business without compromising on its core principle: delivering value to members. Mark shares insights from Costco’s journey, including the challenges and opportunities of unifying omnichannel data, the importance of identity fidelity, and why member trust outweighs short-term ad revenue.

If you listened to the episode and want to learn more about Flywheel's Shopper Media offering, click here.

In this episode, Emma and Patrick dive into OpenAI’s new instant checkout feature with Etsy, discussing how AI-powered commerce is reshaping product discovery and the shopper journey. They additionally further unpack the recent streaming partnerships news and what it means for advertisers, and wrap up discussing new tools for sellers coming out of Amazon Accelerate.

Gabe Fishbein, Flywheel's VP of Product, sat down with Alan Lewis (Director of Product, AMC, Amazon Ads) at Amazon Accelerate 2025 to discuss AMC’s expanded accessibility, new user-friendly features, and how brands of all sizes can use AMC for actionable insights. Listen in to learn how the platform is evolving and walk away with creative use cases, and what’s next for AMC.

Product detail pages (PDPs) are back in the spotlight, and for good reason. In this episode, Emma welcomes back Russ Dieringer, founder of Stratably, to dig into the state of the PDP in 2025, what brands are actually doing with their PDP content to win on Amazon, and how AI is changing the rules for content, search, and discovery.

Register for Stratably's webinar, "From SEO to GEO: Mastering the New Rules of AI-Driven Commerce" with Flywheel's Mike O'Donnell here: https://register.gotowebinar.com/register/804566983527944792?source=fly

What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key to driving change. Read the report here.

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global marketplaces, sellers, and small businesses. Finally, they debate whether agentic AI is truly the future of commerce or just the latest tech mirage.

What is AWS, and why should retailers, brands, and marketers care? In this candid conversation, Amazon’s Justin Honaman joins the show to demystify Amazon Web Services and its growing role in commerce. From cloud infrastructure and clean rooms to AI-powered analytics and real-world case studies, Justin explains how AWS is transforming legacy tech stacks, powering business agility, and unlocking innovation for companies of all sizes.

In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarter strategies, build brand loyalty, and drive sustainable growth.