Recorded live at Amazon unBoxed 2024, this episode features Kiersten Smith, Director of Marketing at Megababe who covers how Flywheel helped strategize a full funnel approach to increase NTB sales, marketshare, and brand awareness utilizing a variety of Amazon Ads products. Listen in for how this challenger brand, in a tough category, with finite resources was able to meet its goals.

In this quick episode of the Commerce Collective Podcast’s unBoxed coverage, Donte McCrary-McClain gives us a speedy overview of multiple new product launches related to AMC, some of which Flywheel had the opportunity to beta test prior to the conference. We’ll cover bid boosting for SP and SB with the help of AMC and a variety of measurement enhancements to AMC itself. Tune in to learn more about what these products are, how to strategically use them, and how Flywheel has been able to bring these to life for a few advertisers via our early testing access. 

Recorded live from unBoxed 2024 in Austin, we talk to Kelly MacLean, VP Amazon DSP at Amazon Ads about finding relevant audiences with ADSP, what we mean by relevance, and the power that exists for advertisers when AMC audiences and APC signals overlay - and we’ll even touch on all of that in relation to CTV buys. You won’t want to miss listening in to this episode, and be sure to check out every episode we publish from unBoxed 2024!

eB2B is one of the fastest-growing ecommerce channels - currently growing faster than eB2C itself! This means that now is the time to research this channel, seek out opportunities, and begin investing in test and learn opportunities. Nick Everitt, Director of Consulting at Flywheel teaches us about the foundations of eB2B, the main platforms, and how brands should be approaching their eB2B channel strategy.

This month’s episode is a brief yet deep dive into a critical element of advertising measurement that everyone in commerce should have their heads wrapped around - and that is determinism vs. probabilism. How do these two concepts differ, and what approach is the best for a multifaceted enterprise brand? Tune in for your monthly dose of topical ecommerce insights and walk away ready to impress your colleagues with this new and/or enhanced knowledge.

Sri Rajagopalan - who you might know from The CPG Guys - joins the Commerce Collective podcast to talk about the trend of ecomm investment slowdown that he has been observing from brands, specifically across retail media. What is causing brands to pull back and shift who leads the retail media charge? And is this a mistake? Listen in to hear Sri’s take on the matter and his advice for brands considering what could be a significant missed opportunity. Pulling back investments is easy, but recovering missed progress can be hard.

In this exciting episode, Aaron Jones, VP of eCommerce and media at Liquid I.V.® (a Unilever brand) discusses the origins of Liquid I.V.® and how growing up in the digital sphere has allowed the brand to invent and continue to own the powdered hydration category. Aaron also highlights what has led to incredibly successful Prime Days the past two years (Liquid I.V.® had the 3rd highest-selling product on Amazon in terms of units sold this past Prime Day), and provides insight into treating each deal event as a unique way to reach customers where they are. Every brand should listen in for a story about innovation, agility, and CPG boundary-pushing.

Fall is almost here and it’s M&A season. This month Patrick and Emma dig into three proposed mergers and/or acquisitions - Mars and Kellanova, Instacart and Uber, and two Amazon aggregators - Branded and Heyday. Why have these acquisitions come into the spotlight and what could these outcomes could mean for the retail industry?

With TikTok Shop, shoppers can now go from inspiration to purchase within seconds. This emerging marketplace unlocks a huge opportunity to drive incremental growth. In this episode, Molly O’Bryen and Deren Baker discuss what sets TikTok Shop apart from other marketplaces and the creator economy. Plus they share tips on how to build a winning strategy.

Recorded during the Cannes Lions International Festival of Creativity, Jacquelyn covers how brands, retailers, and agencies should best work together to solve the needs of the consumer - who at the end of the day is the start of it all.