On today’s podcast episode, we discuss what area of people's lives artificial general intelligence (AGI) will change the most, the argument for AI developers asking permission from society to build these models, and when AGI might actually get here. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Grace Harmon. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-agi-coming-how-will-change-everything-and-behind-numbers

© 2025 EMARKETER

Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

On today’s podcast episode, we discuss the ingredients of Walmart’s current recipe for success and the technology that’s most likely to propel them into the future. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Analyst Rachel Wolff.

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-what-makes-walmart-unstoppable-retail-empire-reinventing-itself

© 2025 EMARKETER

Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

On today’s podcast episode, we discuss the various definitions of artificial general intelligence (AGI) and try to come up with the best one we can. Then we look at how smart humans are compared to current AI models. Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-btn-artificial-general-intelligence-explained-will-ai-smarter-than-us

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen if Google preemptively broke itself into smaller pieces, if online shopping flatlined, and if the audio ad space doubled in size in short order. Join Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analysts Blake Droesch and Max Willens. Listen everywhere and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-btn-what-if-google-broke-itself-up-online-shopping-stopped-growing-audio-ads-exploded

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today's podcast episode, we discuss our unofficial list of the most unexpected retailer campaigns this year. This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial themed list of the top eight retailers based on the most surprising marketing campaigns we've seen in the last six months. In this month's episode, Committee members Analysts Arielle Feger and Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

To learn more about our research and get access to PRO+ go to EMARKETER.com

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For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-unofficial-most-unexpected-retailer-campaigns-2025-june-reimagining-retail

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today’s podcast episode, we discuss our ‘very specific, but highly unlikely’ predictions for 2025. What would happen to the social media world if OpenAI bought Snap, what if Starbucks launched a Stablecoin, and why some companies might still want to buy linear networks. Join Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Principal Analyst Yory Wurmser. Listen everywhere and watch on YouTube and Spotify.

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For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-what-if-openai-acquires-snapchat-starbucks-goes-crypto-paramount-cuts-cord-behind-numbers

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today’s podcast episode, we discuss the battle between linear TV and CTV, one mobile device metric that is going down, and a surprising finding about which age group uses YouTube the most. Join Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-btn-prime-time-screen-time-how-our-attention-shifting

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today’s podcast episode, we discuss how retailers are approaching their DEI initiatives under the current administration, the impact of staying quiet this Pride Month, and where the discussion around DEI goes next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Analyst Paola Flores-Marquez, and Dr. Marcus Collins—author and Professor of Marketing at the Ross School of Business at the University of Michigan.

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For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected] 

For a transcript of this episode click here: 

https://www.emarketer.com/content/podcast-reimagining-retail-taking-stance-impacts-retailers-bottom-lines-with-dr-marcus-collins

© 2025 EMARKETER

Cint is a global insights company. Our media measurement solutions help advertisers, publishers, platforms, and media agencies measure the impact of cross-platform ad campaigns by leveraging our platform’s global reach. Cint’s attitudinal measurement product, Lucid Measurement, has measured over 15,000 campaigns and has over 500 billion impressions globally. For more information, visit cint.com/insights.

On today’s podcast episode, we discuss how anti-US sentiment, live tourism, and tariffs are all shaping people’s 2025 summer travel plans. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson and Analyst Rachel Wolff. Listen everywhere and watch on YouTube and Spotify.

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For a transcript of this episode click here: https://www.emarketer.com/content/

podcast-summer-travel-will-look-different-this-year-how-so-behind-numbers

© 2025 EMARKETER

On today’s podcast episode, we discuss whether advertisers can still create powerful brand narratives in such a fragmented media universe, the best piece of advice for advertisers trying to negotiate a minefield of tariff-related changes, and how AI will impact advertising and marketing over the next 12 months. Join Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Charts mentioned in this episode  - AI and the Creator Economy, and Impact of Tariffs on Digital Advertising

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For sponsorship opportunities contact us: [email protected]

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For a transcript of this episode click here: https://www.emarketer.com/content/podcast-what-everyone-talking-about-cannes-2025-behind-numbers

© 2025 EMARKETER