In this podcast episode, we discuss the difference between a real miss vs. sparking conversation, if there is such a thing as bad press, and what brands should do once a campaign doesn’t land. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Analyst, Arielle Feger.

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For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-reimagining-retail-sydney-sweeney-american-eagle-ad-when-marketing-misses-brands-bounce-back

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