eB2B is one of the fastest-growing ecommerce channels - currently growing faster than eB2C itself! This means that now is the time to research this channel, seek out opportunities, and begin investing in test and learn opportunities. Nick Everitt, Director of Consulting at Flywheel teaches us about the foundations of eB2B, the main platforms, and how brands should be approaching their eB2B channel strategy.

This month’s episode is a brief yet deep dive into a critical element of advertising measurement that everyone in commerce should have their heads wrapped around - and that is determinism vs. probabilism. How do these two concepts differ, and what approach is the best for a multifaceted enterprise brand? Tune in for your monthly dose of topical ecommerce insights and walk away ready to impress your colleagues with this new and/or enhanced knowledge.

Sri Rajagopalan - who you might know from The CPG Guys - joins the Commerce Collective podcast to talk about the trend of ecomm investment slowdown that he has been observing from brands, specifically across retail media. What is causing brands to pull back and shift who leads the retail media charge? And is this a mistake? Listen in to hear Sri’s take on the matter and his advice for brands considering what could be a significant missed opportunity. Pulling back investments is easy, but recovering missed progress can be hard.

In this exciting episode, Aaron Jones, VP of eCommerce and media at Liquid I.V.® (a Unilever brand) discusses the origins of Liquid I.V.® and how growing up in the digital sphere has allowed the brand to invent and continue to own the powdered hydration category. Aaron also highlights what has led to incredibly successful Prime Days the past two years (Liquid I.V.® had the 3rd highest-selling product on Amazon in terms of units sold this past Prime Day), and provides insight into treating each deal event as a unique way to reach customers where they are. Every brand should listen in for a story about innovation, agility, and CPG boundary-pushing.

Fall is almost here and it’s M&A season. This month Patrick and Emma dig into three proposed mergers and/or acquisitions - Mars and Kellanova, Instacart and Uber, and two Amazon aggregators - Branded and Heyday. Why have these acquisitions come into the spotlight and what could these outcomes could mean for the retail industry?

With TikTok Shop, shoppers can now go from inspiration to purchase within seconds. This emerging marketplace unlocks a huge opportunity to drive incremental growth. In this episode, Molly O’Bryen and Deren Baker discuss what sets TikTok Shop apart from other marketplaces and the creator economy. Plus they share tips on how to build a winning strategy.

Recorded during the Cannes Lions International Festival of Creativity, Jacquelyn covers how brands, retailers, and agencies should best work together to solve the needs of the consumer - who at the end of the day is the start of it all.

In this episode Kelly Miller, VP Commerce, EMEA at Flywheel highlights her research on declining POs and decreased weeks of cover in the EU and what it means for vendors adjusting to Amazon’s rebalancing now that stable profitability has been reached for the first time since the pandemic.

This month Patrick and Emma dig into Flywheel’s findings from Prime Day and what questions brand should really be asking to determine investments into future deal events. Additionally, Google’s announcement that it will not part ways with cookies is touched on.

The ecommerce industry usually dreads the process of AVNs, but in this episode, Russ Dieringer of Stratably provides a counterpoint on how AVNs can actually be a good thing when you’re prepared. Listen in to learn more about the purpose and significance of AVNs, what Stratably’s research uncovered from this past year, and recommendations for how brands should approach the next round of AVNs.

Read Stratably’s report here: https://stratably.com/deep-dive-2024-amazon-avn-wrap-up/