In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.

In this episode Patrick and Emma first cover what a zero-click shopping world driven by generative AI and LLMs means for shoppers, advertisers, and retailers. This is followed by a discussion on what consumers in 2025 want out of ecommerce deliveries (hint: it's not always speed) and then quick coverage of the impending tariffs.

In this episode Jamie Williams, Retail Media Lead at Glanbia walks through two specific AMC analyses conducted in partnership with the Flywheel team. We start with using AMC to help answer questions around how top items in the portfolio drive NTB, profitability, and loyalty and conclude with talking through a tentpole analysis done to dig into how the brand performs across different tentpole events in order to evaluate future investments. From the objective to the analysis to the results and following actions to drive growth, this episode has it all.

The year is off to a booming start and Emma and Patrick cover it all. This episode first touches on Flywheel's first-to-market agreement with Amazon to extend the AMC purchase data lookback window to 5 years and of course what this actually means and unlocks for brands. Next, they cover Amazon selling its adtech to other retailers and where it makes sense for brands to test and learn. And lastly, they cover the buzz around AI agents and the impact there may or may not be on the future of commerce.

Hannah Donoghue, SVP Consulting at Flywheel breaks down everything that’s going to shape the commerce landscape in 2025. From supply chain transformation to social commerce to retail media to AI, listening to this episode will leave you prepared for what’s to come.

In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap.

Happy holidays and we'll see you next year!

Matt Leigh, VP Retail Operations at Syndigo breaks down the current state of digital content in this episode - looking at increasing regulatory pressures and how brands need to adapt, what motivates retailer data upload methods and requirements, and the need for sophisticated and specialized content data management and expertise.

You might hear "retailer earnings" and think about investors, but you shouldn't underestimate the power of understanding the important pieces of a retailer earnings report and how each quarter's performance can impact your business. In this episode, Eamon Kelly of Edgewater Research Company joins us to teach us how to decode the critical elements of these reports as a brand or agency and understand what actually drives share prices for retailers.

This month’s episode is continued coverage on the competitive low-cost marketplace environment. Patrick and Emma discuss Shein’s struggles to IPO, Temu’s mission to sign on as many merchants as possible while navigating a potential end to the De Minimus tax exemption, and Amazon’s shadowboxing to stay in the game. But with prices so low sellers will have to determine when it’s time to invest in growing as a brand (or not).

In this episode recorded live from unBoxed 2024, Gabe Fishbein, VP Product at Flywheel covers the power of Sponsored Ads across the full funnel, which has come to life in new ways due to changes in how Amazon calculates advertising eligibility. This change forces advertisers to re-evaluate their profitability matrix and ad type mix, which overall provides an opportunity to further seek deterministic measurement all the way down the funnel.