Flywheel's annual whitepaper, The Big Shift, is back! In this episode, Patrick and Emma (co-authors of the paper) explore how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Listen in to discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real behavioral signals to fuel long-term growth. Download the full paper here: https://www.flywheeldigital.com/guides/the-big-shift-redefining-roi-with-return-on-consumer