The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by none other than Patrick Miller. For January 2024, Patrick covers Omnicom’s acquisition of Flywheel and what the future of marketing holds, Prime Video officially launching ads, & updates on global marketplaces seeing growth such as Temu.

It's 2024 and Flywheel Retail Insights has all of the predictions for the year that your brand needs to know. In this episode we deep dive into three of the 8 predictions, those being omnichannel as a key player, generative AI, and social commerce. Listen in to see where we predict these key elements of commerce to go this year and how your brand can stay caught up in the quickly changing landscape. 

Get in touch with the Flywheel Retail Insights team here! https://www.flywheeldigital.com/contact-us

Bill Hildebolt, Co-Founder & Executive Chairman of Influencer Marketing agency gen.video shares his insights on the landscape of influencer marketing and the intricate process of developing efficient campaigns across retailers. Where does a brand begin? Where is performance tracked and what metrics matter? How does influencer marketing tie into a larger media strategy? All of this and more (such as who could influence you to buy Dove soap) will be answered in this episode so be sure to listen in and walk away with a deeper understanding of this exploding segment of commerce.

Streaming TV - or more commonly referred to as STV, is a growing area of ecommerce and for a good reason. In this episode, Gloria Steiner and Kim Reisin of Perpetua teach us about the logistics of STV, when to know if investing in STV makes sense for your brand, and how to measure the success of your STV campaigns when looking at full funnel performance measurement.

Peter Bond, Partnership Acceleration Lead at Flywheel (and, of course, co-host of the famed CPG Guys Podcast) joins The Commerce Collective Podcast to discuss what he’s seeing - as one of the most “in tune” people in the industry - as the major points of discussion and elements of change in the fast-paced ecommerce landscape for large manufacturers. Peter will also share what the purpose of our Partnership Acceleration Team is at Flywheel - a must-listen episode!

Retail media is a well known concept to all of us in ecommerce, but we usually go straight to thinking about digital retail media. What about retail media within the stores that we walk into every day and the future opportunity that the digitization of these stores might hold? Andrew Lipsman, former Principal Analyst at Insider Intelligence educates us on how in-store advertising is no new concept, but the potential for in-store retail media to be the next reach medium driving both branding and performance is immense should retailers and advertisers be able to close the loop with measurement.

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel’s experts. For November 2023, Patrick Miller, Co-Founder and Co-President at Flywheel covers the largest shopping event of the year, Black Friday / Cyber Monday. How did the event turn out? Did it meet expectations? How did the longer lead-in impact the overall event and did we see any deal fatigue? Tune in to hear it all!

Retail media can be complex and shows no signs of slowing down, but Criteo’s experts are at the forefront of retail media growth - educating brands, retailers, and podcasts with their expertise. In this episode, Ryan Britton, VP of Sales at Criteo, discusses the next wave of retail media growth and how advertisers should be organizing internally, budgeting, and measuring success.

In this episode of The Commerce Collective Podcast, we’re continuing our Amazon unBoxed coverage and getting the rundown from three of Flywheel’s speakers at Amazon unBoxed, Joe Rideout (Chief Product Officer, Perpetua), Gloria Steiner (Director, Data Intelligence, Perpetua), and Rob Kearns (Senior Director of Programmatic, Flywheel) who will be covering their sessions and digging deeper into AMC and upper funnel advertising all around. Tune in to hear Joe cover how to reach your audience at the right time, Gloria discussing the hands-on-keyboard AMC experience at unBoxed, Rob covering all things upper funnel/programmatic, plus a bit of coverage of Amazon’s new product launches related to AMC and DSP.

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For October 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the three most important product launches he has from one of the industry’s largest events that took place this month, Amazon unBoxed.