In the third episode of Mastering Metail’s Target Masterclass season, Toby Willse, Senior Director of Media at Flywheel Digital teaches us the foundations of media and advertising on Target.com, its nuances, and how to look at Target in your overall ecommerce strategy. You’ll learn about different ad types offered by Target throughout the funnel, their search providers, Target’s own media arm, Roundel, and how to build a winning media strategy while keeping the complexities of omnichannel in mind.

In the second episode of Mastering Metail’s Target Masterclass season, Nikki Little and Ben Szanton cover the foundations of content on Target.com as well as what we know about the organic search algorithm. Listen in for tips on how to build the most effective PDPs and how critical attribution is when it comes to organic placements and high quality content.

Introducing Mastering Metail’s Target Masterclass season, a five-episode deep dive into understanding Target.com and Flywheel Digital’s Target capabilities. In this first episode, Corey Hammond and Zach Toste of Flywheel’s Retail Enablement team introduce the landscape of Target.com as well as cover Flywheel Digital’s launch of full services on the platform.

Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For August 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Instacart filing to go public on the Nasdaq, Walmart and Target’s Q2 earnings, and Amazon SP’s being offered for availability on sites such as Pinterest, Buzzfeed, and more.

Tomoyuki Maeda, Japan Market Representative at Flywheel Digital teaches us all about ecommerce in Japan - with a focus on Amazon - in this episode. He covers differences in consumer behavior and expectations across Japan, China, SEA, & the West, key players in the ecommerce market in the region, and, of course, the foundations of metail (media + retail) on Amazon in Japan.

In Part 2 of our Southeast Asia coverage, Jasper Knoben, CEO at Intrepid is back to tell us about the specific nuances of ecommerce from the lens of comparing the East to the West, while also comparing Southeast Asia to China. We cover the competitive landscape, marketplace infrastructure, ad revenue and paid search to super apps and the overall management for brands of all the moving pieces - while providing the insights needed for enterprise brands looking to expand into or grow in the region.

In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!

Challenger brands spice up competition across western marketplaces, but what makes them successful and what are some of the common hurdles that Chinese challenger brands need to overcome? Robbie Zhang, Business Operations Director at 4kMiles teaches us about his work with Chinese brands selling in overseas markets, and how it’s not about replacing Enterprise brands, it’s about testing the opportunities that exist, similar to western brands entering the APAC marketplaces.

We’ve learned over the course of Mastering Metail the power of data - but do the structures that we understand and rely on carry across the globe? Tony Ren, CPO of APAC for Flywheel Digital helps us understand 1st, 2nd, and 3rd party data similarities and differences between the East and West - which teaches us about the expectations that enterprise brands should have when it comes to the data that can be retrieved and utilized from the different platforms and marketplaces.

Amber Chen - SVP Strategic Partnerships & Global Account Development, China, Flywheel Digital, is back for another episode of our APAC Masterclass to walk us through the second three key marketplaces in China from a metail perspective - JD.com, Duoyin, and Pinduoduo. Amber helps us understand similarities and differences to Western platforms such as Amazon and TikTok and helps us understand Chinese consumer preferences and shopping experiences.