Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For July 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Prime Day/Walmart+ Week/Target Circle Week performance and Amazon’s Q2 earnings.

Jason Del Rey, author of the new book, “Winner Sells All - Amazon, Walmart, and the Battle for Our Wallets” joins Mastering Metail to discuss his new book that tells the story of one of the greatest business rivalries of all time. This episode digs into the rivalry from a CPG lens, looking at the competition in the CPG space between the two retail behemoths and the future of CPG - will there be a winner who sells all?

We’re all on the same page in knowing that profit is the money that a company or brand actually gets to take home, but what do we mean when we talk about profitability in ecommerce, and why can it be so difficult to achieve? Andrea K. Leigh, Founder & CEO of the Allume Group sheds light in this episode on profitability as a whole while walking through common hurdles brands face and solutions that can be implemented.

Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For June 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Jason Del Ray’s new book, "Winner Sells All," Amazon excluding TEMU from competitive price checks, and some updates on the 3P seller landscape with the introduction of the INFORM Act.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Megan Ramm, Global Director of CPG Partnerships for Uber's advertising division teaches us about the robust capabilities of Uber’s advertising platform and the opportunities that exist for CPG brands looking for innovative ways to advertise that deliver results.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Suzanne Skop, Head of Agency Partnerships at Instacart, introduces us to what’s new at Instacart in the spirit of innovation - from “Ask Instacart” to Instacart’s new partnership with Roku, and Instacart’s retail media opportunities and capabilities.

Mastering Metail presents “Cannes Sessions” recorded live from the Cannes Lions International Festival of Creativity in the south of France. In this episode, Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect discusses the importance of impactful creative and how Walmart Connect is investing in this space with the recent announcement of introducing Creative Partners and the Walmart Connect Partner Network.

Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For May 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers AMC’s audience builder announcement, Walmart opening its second in-store fulfillment center, and the ongoing issue of organized retail theft.

Every brand strives for incremental sales, but how is incrementality actually measured? And how granular can you get? Henry Reith, Technical Advisor at Flywheel Digital helps us understand the elements of measuring incrementality with a data science lens from what data is used, how search and display impact the model differently, considering New to Brand, and the importance of clicky vs. scrolly categories.