The Commerce Collective Podcast

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel’s experts. For November 2023, Patrick Miller, Co-Founder and Co-President at Flywheel covers the largest shopping event of the year, Black Friday / Cyber Monday. How did the event turn out? Did it meet expectations? How did the longer lead-in impact the overall event and did we see any deal fatigue? Tune in to hear it all!

Retail media can be complex and shows no signs of slowing down, but Criteo’s experts are at the forefront of retail media growth - educating brands, retailers, and podcasts with their expertise. In this episode, Ryan Britton, VP of Sales at Criteo, discusses the next wave of retail media growth and how advertisers should be organizing internally, budgeting, and measuring success.

In this episode of The Commerce Collective Podcast, we’re continuing our Amazon unBoxed coverage and getting the rundown from three of Flywheel’s speakers at Amazon unBoxed, Joe Rideout (Chief Product Officer, Perpetua), Gloria Steiner (Director, Data Intelligence, Perpetua), and Rob Kearns (Senior Director of Programmatic, Flywheel) who will be covering their sessions and digging deeper into AMC and upper funnel advertising all around. Tune in to hear Joe cover how to reach your audience at the right time, Gloria discussing the hands-on-keyboard AMC experience at unBoxed, Rob covering all things upper funnel/programmatic, plus a bit of coverage of Amazon’s new product launches related to AMC and DSP.

The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For October 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the three most important product launches he has from one of the industry’s largest events that took place this month, Amazon unBoxed.

In Part 2 of our Amazon unBoxed Partner Podcast Junket Series recorded live from Amazon unBoxed, we talk to Kelly McLean (VP Amazon DSP) and Miranda Chen (Director of AMC Monetization & Growth) about product launches related to DSP and AMC such as the Amazon Publisher Cloud, Cross-Channel Planner, AMC Lookalike Audiences, & AMC Template Analytics.

The Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen (Tech Evangelist, Amazon Ads) for an overview of the product launches, Teresa Uthurralt (Director Partner Development, Amazon Ads) on key partner priorities in the now & near future, and and Ruslana Zbagerska (VP of Technology and Product Development Amazon Ads) about product innovation, development, and Sponsored TV. Make sure to listen to Part 2 for DSP & AMC!

In sync with the release of this episode, Flywheel has announced to the world the coming together of the Ascential Digital Commerce brands as one unified, more powerful Flywheel. Tune into CEO Duncan Painter explaining the rationale behind this initiative and how the unification of our brands & launch of the Commerce Cloud sets us up for unparalleled capabilities and services for all of our customers and clients.

Everything good needs a tune up here and there, and Mastering Metail is no different. Flywheel is excited to announce the renaming of Mastering Metail to The Commerce Collective Podcast by Flywheel. You’ll have to listen in for the details, but we are excited for where our ecommerce education and thought leadership content goes from here! But don’t worry, we’ll still always be a little bit “Mastering Metail.”

In this episode of Mastering Metail Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective educates us on the process of building Albertsons Retail Media Network and the importance of standardization across retail media. Albertsons Media Collective launched a first of its kind, four-part standardization framework at Cannes 2023 which is broken down in depth in this episode and provides the industry with a call to action for standardization for the benefit of us all.

Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For September 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the FTC’s lawsuit against Amazon, Prime Video introducing limited ads in 2024, & Walmart Marketplace reaching 100,000 active sellers.

Welcome back to Mastering Metail - a podcast brought to you by Flywheel Digital. You’re listening to This Month Above the Fold, a monthly series on the Mastering Metail feed where one of our digital commerce experts covers the most important ecommerce stories each month, and this is your September 2023 recap. I’m Emma Irwin, Senior Editor and Specialist at Flywheel, and I have Patrick Miller here, Co-founder and Co-President of Flywheel Digital here with me.