In this episode of our APAC Masterclass, Amber Chen - SVP Strategic Partnerships & Global Account Development, China, at Flywheel Digital walks us through three of the 6 key marketplaces fueling digital commerce in China - Alibaba, Tmall, and Taobao. From retail elements such as consumer behavior & expectations, business models, and ways of working on-site to media elements through Alimama, you’ll leave this episode with a deeper understanding of how these marketplaces compare and contrast to those such as Amazon in North America & EMEA. Be sure to listen to part two for three more key Chinese marketplaces!

In the first episode of our APAC Masterclass season, Dan Cotton, EVP of Digital Commerce, APAC, guides us through an introduction to the APAC region - how the region has evolved to shape digital commerce, cultural differences and technological influences across the East and West, the different markets and their unique characteristics, and his ideas on what the future will look like in the region. After listening to this episode you will have the foundation to further understand what’s to come in the rest of the season - which you won’t want to miss!

Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For July 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Prime Day/Walmart+ Week/Target Circle Week performance and Amazon’s Q2 earnings.

Jason Del Rey, author of the new book, “Winner Sells All - Amazon, Walmart, and the Battle for Our Wallets” joins Mastering Metail to discuss his new book that tells the story of one of the greatest business rivalries of all time. This episode digs into the rivalry from a CPG lens, looking at the competition in the CPG space between the two retail behemoths and the future of CPG - will there be a winner who sells all?

We’re all on the same page in knowing that profit is the money that a company or brand actually gets to take home, but what do we mean when we talk about profitability in ecommerce, and why can it be so difficult to achieve? Andrea K. Leigh, Founder & CEO of the Allume Group sheds light in this episode on profitability as a whole while walking through common hurdles brands face and solutions that can be implemented.

Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For June 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Jason Del Ray’s new book, "Winner Sells All," Amazon excluding TEMU from competitive price checks, and some updates on the 3P seller landscape with the introduction of the INFORM Act.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Simon Peel, VP of Global Media at Haleon and Alex Brownsell, Head of Content at WARC discuss the foundations of marketing effectiveness - clarifying effectiveness vs. efficiency, brand vs. performance marketing, and the long vs. the short of it all.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Megan Ramm, Global Director of CPG Partnerships for Uber's advertising division teaches us about the robust capabilities of Uber’s advertising platform and the opportunities that exist for CPG brands looking for innovative ways to advertise that deliver results.

Mastering Metail presents “Cannes Sessions,” recorded live from the Cannes Lions International Festival of Creativity. In this episode, Suzanne Skop, Head of Agency Partnerships at Instacart, introduces us to what’s new at Instacart in the spirit of innovation - from “Ask Instacart” to Instacart’s new partnership with Roku, and Instacart’s retail media opportunities and capabilities.

Mastering Metail presents “Cannes Sessions” recorded live from the Cannes Lions International Festival of Creativity in the south of France. In this episode, Diana Finster, Head of Agency & Tech Partnerships at Walmart Connect discusses the importance of impactful creative and how Walmart Connect is investing in this space with the recent announcement of introducing Creative Partners and the Walmart Connect Partner Network.