Amazon revolutionized everything we knew about supply chain, and you might be wondering how products seem to be anywhere and everywhere at the speed of light. Maybe you want to know about the logistics of sending your products to Amazon. In this episode we’ll meet Mike O’Donnell, VP of Client Services (Retail) at Flywheel Digital, and one of Flywheel’s resident supply chain experts. We cover three suggestions that manufacturers should implement into their supply chain strategy in order to win on Amazon.

Think about how you make decisions about what to purchase online. You rely on the content that you see to tell you what you need to know about the product because you can’t physically touch it! In this episode we talk to Amanda Wolff, Chief Marketing Officer at OneSpace, a Flywheel Digital company. Amanda will talk about the most important elements when it comes to ecommerce content, and she’ll tie in the importance of good content when it comes to your advertising strategy.

In this episode we talk to Alex Mccord, CEO of Enterprise Execution at Flywheel Digital. Alex breaks down how to build a digital commerce team for both agencies and manufacturers while avoiding the common mistakes that can be made.

In this episode, we learn about Amazon’s DSP from Mark Mannino, Chief Operating Officer at Flywheel Digital. Mark’s experience building the DSP at Amazon gives us unique insight into the goals of the platform, and he guides us through succeeding in programmatic advertising and other upper funnel tactics.

Ever wondered what is happening when you see that something is “Sponsored” on Amazon? In this episode we learn all about paid search with help from Kate Greubel, Associate Director, Media at Flywheel Digital. Kate walks us through the history of paid search, sponsored products, sponsored brands, sponsored brand videos, and sponsored display and leave us with her key takeaway for winning in search.

In this episode we’ll begin our deep dive into exactly how to win on Amazon.com. We’ll cover everything that goes into what we consider retail, or, everything that’s not paid search. We’ll cover managing your assortment, promotional planning, availability, and the Buy Box, and we’ll learn about Danny Hoffman, Associate Director of Client Services (Retail) at Flywheel Digital’s three core tenets of retail that need to be understood in order to maximize success on Amazon.

In this episode we’ll meet Patrick Miller, Co-Founder of Flywheel Digital. Patrick kicks off this season by explaining three common mistakes that brands and manufacturers make when it comes to ecommerce and how to fix them.

During this podcast series you are going on a journey of understanding how to win and grow your business on Amazon, Walmart, and Instacart, three of the largest and most important digital platforms out there. Call it a masterclass in ecommerce!