The Commerce Collective Podcast

In this episode of our APAC Masterclass, Jasper Knoben, CEO at Intrepid introduces us to ecommerce in the Southeast Asia region. In this first of two parts, we learn about the market anatomy, digital commerce trends in the region, and begin to understand how this region compares to both China and the West, as well as where it’s going and how quickly the landscape is changing. Be sure to listen to part two for a deeper dive into ecommerce nuances and tactics!

Challenger brands spice up competition across western marketplaces, but what makes them successful and what are some of the common hurdles that Chinese challenger brands need to overcome? Robbie Zhang, Business Operations Director at 4kMiles teaches us about his work with Chinese brands selling in overseas markets, and how it’s not about replacing Enterprise brands, it’s about testing the opportunities that exist, similar to western brands entering the APAC marketplaces.

We’ve learned over the course of Mastering Metail the power of data - but do the structures that we understand and rely on carry across the globe? Tony Ren, CPO of APAC for Flywheel Digital helps us understand 1st, 2nd, and 3rd party data similarities and differences between the East and West - which teaches us about the expectations that enterprise brands should have when it comes to the data that can be retrieved and utilized from the different platforms and marketplaces.

Amber Chen - SVP Strategic Partnerships & Global Account Development, China, Flywheel Digital, is back for another episode of our APAC Masterclass to walk us through the second three key marketplaces in China from a metail perspective - JD.com, Duoyin, and Pinduoduo. Amber helps us understand similarities and differences to Western platforms such as Amazon and TikTok and helps us understand Chinese consumer preferences and shopping experiences.

In this episode of our APAC Masterclass, Amber Chen - SVP Strategic Partnerships & Global Account Development, China, at Flywheel Digital walks us through three of the 6 key marketplaces fueling digital commerce in China - Alibaba, Tmall, and Taobao. From retail elements such as consumer behavior & expectations, business models, and ways of working on-site to media elements through Alimama, you’ll leave this episode with a deeper understanding of how these marketplaces compare and contrast to those such as Amazon in North America & EMEA. Be sure to listen to part two for three more key Chinese marketplaces!

In the first episode of our APAC Masterclass season, Dan Cotton, EVP of Digital Commerce, APAC, guides us through an introduction to the APAC region - how the region has evolved to shape digital commerce, cultural differences and technological influences across the East and West, the different markets and their unique characteristics, and his ideas on what the future will look like in the region. After listening to this episode you will have the foundation to further understand what’s to come in the rest of the season - which you won’t want to miss!

Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For July 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Prime Day/Walmart+ Week/Target Circle Week performance and Amazon’s Q2 earnings.

Jason Del Rey, author of the new book, “Winner Sells All - Amazon, Walmart, and the Battle for Our Wallets” joins Mastering Metail to discuss his new book that tells the story of one of the greatest business rivalries of all time. This episode digs into the rivalry from a CPG lens, looking at the competition in the CPG space between the two retail behemoths and the future of CPG - will there be a winner who sells all?

We’re all on the same page in knowing that profit is the money that a company or brand actually gets to take home, but what do we mean when we talk about profitability in ecommerce, and why can it be so difficult to achieve? Andrea K. Leigh, Founder & CEO of the Allume Group sheds light in this episode on profitability as a whole while walking through common hurdles brands face and solutions that can be implemented.

Mastering Metail’s new monthly series, This Month Above the Fold, covers the three most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For June 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers Jason Del Ray’s new book, "Winner Sells All," Amazon excluding TEMU from competitive price checks, and some updates on the 3P seller landscape with the introduction of the INFORM Act.