We’ve learned over the course of Mastering Metail the power of data - but do the structures that we understand and rely on carry across the globe? Tony Ren, CPO of APAC for Flywheel Digital helps us understand 1st, 2nd, and 3rd party data similarities and differences between the East and West - which teaches us about the expectations that enterprise brands should have when it comes to the data that can be retrieved and utilized from the different platforms and marketplaces.