Working in ecommerce, you hear the word “partnerships” all of the time. Brand partners with agency, brand partners with retailer, retailer partners with agency, you get the jist. But what are these partnerships? How are these partnerships driving business forward for all parties involved? In this episode we talk with Bradley Haaland, Principal Partnerships & Sales Executive - Ads API, Creative Agency and Data at Instacart, who teaches us the importance of Instacart partnering with agencies to strengthen its position in the marketplace and the importance of agencies partnering with Instacart to continue to develop the capabilities and analysis needed to drive growth for the brands.